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AI product video

Create AI beauty videos that help sell your products

Photoroom helps small skincare and makeup brands turn existing product photos into videos and ads that attract buyers. Showcase your products, promote new launches, and test different creative ideas to find what sells, without expensive shoots or video editing skills.
Create a beauty video ad
Animate your beauty products

Available on web, iOS and Android on Max and Ultra plans.

Real results

Product videos that cost less and sell more

~$40

per month with Video Ad Maker instead of costly traditional photo and video shoots.

<15 min

to create 2-3 product videos

60%

of video post reach from non-followers

$700

in sales generated from one organic video

Make beauty products more appealing with AI video

Make textures, finishes, and formulas the center of attention

For skincare and makeup shoppers, what's inside the packaging matters just as much as the packaging itself. Use Photoroom to create beauty videos that highlight the creamy appearance of a moisturizer, the glossy finish of a lip product, or the visual appeal of a serum. Start with clear photos of your products and real texture or swatch images when accuracy matters. Choose from beauty video templates to give your products movement and make their visual details more noticeable.

Show where your products fit into a beauty routine

A cleanser, serum, and moisturizer may work together, but shoppers don't always understand why they need each one. With Photoroom's Video Ad Maker, create videos around skincare routines, makeup looks, and product combinations. Introduce a morning skincare set, explain the order of a routine, or show how several products complement one another, helping customers discover more of your range.

Make every shade and beauty set worth discovering

Selling multiple lipstick shades, foundation tones, or limited-edition makeup sets means giving shoppers a reason to explore more than your bestsellers. Turn photos of individual shades, product combinations, and gift sets into videos with a consistent visual style. Photoroom helps you create content across your collection while keeping each product's packaging, color, and identity in focus. Use accurate reference photos for each shade rather than relying on AI to invent color variations.

Find out what makes customers interested in your beauty products

Is it the ingredient story, the finish, the routine, or the packaging that catches someone's attention? With Photoroom's Video Ad Maker, create different skincare and makeup ad concepts to explore those selling points. Compare a product-focused ad with a routine-led video or a creator-style presentation featuring an AI character. Test what generates clicks and sales, then use those insights to shape your next campaign.

Video templates

Video ideas for every product and every season

Discover all templates
Try it yourself

How to make a beauty video with Photoroom

1

Add photos of the product

Upload up to six photos of the same product: the front with the label readable, the open product or a texture shot, and a swatch or an in-hand shot if you have one.

2

Choose a beauty template or a video ad

Pick a beauty template in Product Animator to show the product in motion, or let Video Ad Maker plan a full beauty ad. Add a prompt if you want extra direction, like a slow pour or a swatch.

3

Check the details and publish

Check that the label, shade, packaging and texture match the real product, and that the video doesn't show results the product can't back up. Then choose the format for your channel and download it for your store, your listings, your ads or your feed.

Customer stories

Trusted by the brands selling with video

Layer turns static product shots into short videos for social media

"We’re seeing so much more engagement, so many more followers and likes on our socials."

Dan BaconFounder, Layer
Read the story
One workflow for every product visual

Your complete AI solution

Start with a single product photo, then turn it into listing images, lifestyle shots, on-model visuals, and videos, sized for every channel you sell on.

Background Remover

Detect complex edges and deliver clean cutouts in seconds, then remove any background and replace it with a studio-quality backdrop that showcases your products.

AI Backgrounds

Generate custom product photo backgrounds with AI that match the lighting and perspective of your original photo, or change background colors in one click.

Product Staging

Place your product in realistic lifestyle scenes, held, worn, or displayed, so customers can picture it in use with Product Staging.

Virtual Model

Show apparel and accessories on diverse AI-generated models that fit your brand with Virtual Model. No casting, no studio day.

AI Ironing

Make every garment look freshly pressed. The AI smooths creases out of clothing photos automatically, so you can remove wrinkles from clothes with no steamer and no reshoot.

Recolor

Create every color variant from a single photo, with accurate product colors and no reshoot per variant.

Product Beautifier

Restore detail, correct color, and improve lighting on low-quality product photos automatically with Product Beautifier.

AI Shadows

Add realistic shadows under your product, with control over softness, intensity, and position.

Product Fixer

Fix AI-generated images to match your product with Product Fixer, so every detail, label, and color stays true to what you actually sell.

Video Ad Maker

Turn your product photos into video ads with actors, music and voiceover in any language, ready to run on Meta, TikTok and YouTube.

Edit with AI

Describe any change in plain language, like swapping a color, removing an object, or changing the scene, and the AI makes it.

AI Photo Editor

Batch and API

Save time by batch editing hundreds of images , or connect Photoroom’s API directly to your website or marketplace for a scalable workflow.

Brand Library

Store your logos, fonts, colors, backgrounds, and models in Brand library so every new image stays on-brand.

Web and Mobile

Edit and manage your brand's visuals from any desktop or mobile device.

For sellers who sell with video

Built to test, launch and sell with video

    • Many versions, one set of photos: Change the hook, the text or the format and get a new version, without a new shoot.

    • An angle for every offer: New drops, restocks and promotions each get their own video, with Video Ad Maker planning the scenes and text.

    • Ready for every platform: Versions for TikTok, Instagram, Facebook and YouTube from the same product photos.

    • Spend on what works: Run versions side by side and put your budget behind the ones that sell.

    • Start from the photos you have: No filming, no editing software, no waiting on a videographer.

    • 300+ ready-made templates: Pick a Product Animator template and get a video for your product page or listing in minutes.

    • Wherever you work: Create on the web, iOS or Android, from your desk or your phone.

    • Every market at once: Voiceovers in English, French, Spanish, German, Italian, Portuguese, Japanese and Korean.

    • True to your product: Add up to four photos from different angles so colors, shape and details stay accurate.

    • Show what a photo can't: Movement, texture, fit and every side of your product, right where shoppers decide.

    • Always something new to post: Fresh Reels, TikToks and Stories for every launch, restock and promotion keep your shop in front of buyers.

Vertical video ad of a model carrying an orange shoulder bag, stacked with other versions, next to hook options New drop, Back in stock and Only a few left and platform chips for TikTok, Instagram, Facebook and YouTube
AI beverage videoAI fashion and accessories videoAI food videoAI furniture and home decor videoAI jewelry videoAI shoe videoOne pair of headphones in four scenes: studio, desk, gaming setup and trainAI tech videoAI handbag video
AI beauty video

Frequently asked questions

What types of video ads work best for beauty and skincare brands?

Beauty brands can experiment with product demonstrations, skincare routines, texture-focused videos, ingredient-led stories, and UGC-style ads. The best format depends on what you're selling: a serum may benefit from a routine-focused explanation, while a lipstick might need a shade or finish-focused creative. With Photoroom's Video Ad Maker, small beauty brands can create different advertising concepts and test which messages attract customers.

How can a small beauty brand create video ads with AI?

Photoroom helps small skincare and makeup brands create video ads from their existing product photos. The Video Ad Maker uses an AI director to develop creative concepts, scenes, and scripts based on your product and advertising goals. You can review the plan before generating ads for Instagram, TikTok, and Facebook, without hiring a production team or learning video editing.

Do video ads perform better than image ads for beauty products?

Not necessarily. Video ads can help beauty brands communicate routines, product stories, and visual details that are difficult to convey in a single image. Static ads can still work well for clear offers, packaging, and product-focused messages. Rather than assuming one format performs better, you should test video and image ads with comparable audiences and budgets, then compare results such as click-through rate, cost per purchase, and return on ad spend.

Can I create UGC-style beauty ads without hiring influencers?

Yes. Photoroom's Video Ad Maker can create UGC-style beauty ads featuring AI characters who present products or walk through skincare and makeup routines. You can explore get-ready-with-me videos, first impressions, and product-focused presentations without arranging creator shoots. However, AI-generated content shouldn't be presented as a genuine customer testimonial or real product experience.

What should beauty brands check before publishing AI-generated video ads?

Check that the packaging, product colors, shades, and visible textures accurately reflect what you're selling. For skincare, verify every statement about ingredients, benefits, and results against your product information and supporting evidence. AI-generated applications, swatches, or before-and-after scenes shouldn't imply proven results or demonstrate effects the product hasn't been shown to deliver. Review the final video for visual accuracy, advertising compliance, and potentially misleading claims.

How much does it cost to create AI beauty video ads with Photoroom?

Photoroom's AI video generation is available on the Max and Ultra plans, which include monthly AI credits. Small beauty brands can create videos for product launches, skincare campaigns, and makeup promotions without commissioning a separate shoot for every concept. Costs depend on your plan and the number of generations, making it important to consider how many creative variations you intend to produce.