Pro quality, without the price
Stop paying for stock backgrounds or expensive studio time.
Instant Backgrounds generates killer product images that everyone can afford. Plus, it’s remarkably easy and super fast—turn any product snap into a pro product shot in seconds.
Imagery as unique as your brand
Unlike static stock photos, every Instant Background is one-of-a-kind — just like your brand.
Once you've nailed a look you like, it’s easy to apply the same style to your whole product line. Smart prompts and a powerful AI engine generate product shots that look just right, without looking identical.
Images that convert
Instant Backgrounds bring your product images to life, making them more engaging—and more effective.
The right background can boost conversion rates by as much as 30%. Plus, with endless background options, you can A/B test to hit even higher conversion rates.
Purpose-built for product shots
We designed Instant Backgrounds specifically to boost product photography.
Our algorithm is “content aware,” which means it’s smart enough to recognise and adapt to the product it's working with. So it creates backgrounds that match the angle and lighting of your original product photo—right down to the shadows.