Turn beauty product photos into videos with AI templates

To create a makeup product video with AI, upload one or more product photos, choose a ready-made movement or video template, and generate the result. Photoroom’s AI Product Video Generator turns existing images of lipsticks, palettes, foundations, skincare, fragrance, and other beauty products into short videos without filming or manual editing. You can add up to four reference images to give the AI more information about the packaging, applicator, shade, and product shape.

AI can preserve the overall appearance of a beauty product, but accurate source images remain important when colour affects the buying decision. Photoroom’s AI is trained on ecommerce and product photography, helping it preserve product colour, packaging, labels, logos, and finish while generating the video. This is especially relevant for foundation shades, lipsticks, eyeshadows, nail colours, and other products where small colour differences matter.

Start with existing packshots, catalogue images, or campaign photography and apply a product-focused AI video template. Photoroom’s makeup and beauty video templates are designed to showcase the product itself, including its packaging, texture, finish, applicator, and visual identity. This makes them suitable for e‑commerce brands that need product content rather than tutorial-style or influencer-led videos.

Use a sharp, well-lit image where the product and packaging are fully visible, with clean edges, accurate colour, and readable branding. Avoid images where important parts of the product are hidden or heavily reflected. Photoroom supports up to four reference images for each video generation. Additional angles can be useful for transparent fragrance bottles, metallic compacts, reflective packaging, detailed applicators, or products with important information on several sides.

Yes. Use the corresponding product image for each shade, finish, size, or variation and apply a consistent video treatment across the range. Photoroom helps beauty brands turn existing catalogue photography into coordinated video assets across multiple SKUs. This makes it easier to support complete lipstick, foundation, eyeshadow, or nail-colour collections without arranging a separate shoot for every variation.