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Turn beauty product photos into videos with AI templates

Choose a ready-made template for makeup, skincare, fragrance, or beauty products, add up to four images, and generate a short video in Photoroom without filming a tutorial or editing footage manually.
Available on: web, iOS and Android · Max and Ultra plans.
Better workflow

Show every beauty product at its best

Help customers imagine the product experience

Beauty shoppers cannot test a formula through a screen, so visual presentation has to communicate as much as possible. Details such as gloss, pigment, creaminess, radiance, and finish can shape how customers understand the product before buying. Photoroom’s AI makeup and beauty video templates turn existing packshots and catalog images into product videos that make these qualities easier to notice, without filming a tutorial or showing the product being applied.

Build content across shades, formulas, and product ranges

Lipsticks, foundations, palettes, nail colours, and skincare collections often include many shades, finishes, sizes, or variations. Producing separate video content for every SKU can quickly become impractical. Start from your existing catalogue images and create coordinated assets across a wider product range, helping launches and collections feel complete rather than focusing only on a few hero products.

Give packaging a stronger role in the product story

In beauty, packaging is often part of the product experience. Bottles, jars, compacts, applicators, metallic finishes, and glass details all influence how the product is perceived. Use ready-made video templates to give packaging more presence across product pages, launches, advertising, and social content while keeping the product itself at the centre.

Video templates

Video ideas for every product and every season

Real results

Results from brands and marketplaces using Photoroom

96%

average boost in sales

93%

reduction in photo editing costs

56%

Label Emmaüs improved conversion by 56%

99%

visual branding compliance achieved

Try it yourself

How to create a makeup or beauty product video from a template

1

Add the beauty product images you want to use

Open Video Generator from the AI Tools tab in Photoroom and upload up to four images of the same product. Include clear views of the packaging, applicator, shade, or finish where relevant.

2

Choose a template that fits the product

Open the full template gallery and select a beauty-focused treatment that suits the item, whether it is a lipstick, skincare bottle, palette, fragrance, or compact. Use the preview to choose a movement that supports the product rather than distracting from it.

3

Generate and review the final details

Select the video size and quality, then generate your beauty product video. Refine the result with an optional prompt if needed, then publish it across product pages, launches, ads, social media, or your website.

Product images and videos, made easy

Your complete AI solution

Create, edit, and optimize product images and videos for every channel at any scale, from a single listing to a full catalog.

Background Remover

Detect complex edges and deliver clean cutouts in seconds, then remove any background and replace it with a studio-quality backdrop that showcases your products.

AI Backgrounds

Generate custom product photo backgrounds with AI that match the lighting and perspective of your original photo, or change background colors in one click.

Product Staging

Place your product in realistic lifestyle scenes, held, worn, or displayed, so customers can picture it in use with Product Staging.

Virtual Model

Show apparel and accessories on diverse AI-generated models that fit your brand with Virtual Model. No casting, no studio day.

AI Ironing

Make every garment look freshly pressed. The AI smooths creases out of clothing photos automatically, so you can remove wrinkles from clothes with no steamer and no reshoot.

Recolor

Create every color variant from a single photo, with accurate product colors and no reshoot per variant.

Product Beautifier

Restore detail, correct color, and improve lighting on low-quality product photos automatically with Product Beautifier.

AI Shadows

Add realistic shadows under your product, with control over softness, intensity, and position.

Product Fixer

Fix AI-generated images to match your product with Product Fixer, so every detail, label, and color stays true to what you actually sell.

Video Generator

Turn your product photos into videos for your listings, social feeds and ads.

Video Ad Maker

Create video ads for Meta, TikTok and YouTube from your product photos.

Edit with AI

Describe any change in plain language, like swapping a color, removing an object, or changing the scene, and the AI makes it.

AI Photo Editor

Batch and API

Save time by batch editing hundreds of images , or connect Photoroom’s API directly to your website or marketplace for a scalable workflow.

Brand Library

Store your logos, fonts, colors, backgrounds, and models in Brand library so every new image stays on-brand.

Video Generator

Frequently asked questions

Can I create a makeup product video with AI?

To create a makeup product video with AI, upload one or more product photos, choose a ready-made movement or video template, and generate the result. Photoroom’s AI Product Video Generator turns existing images of lipsticks, palettes, foundations, skincare, fragrance, and other beauty products into short videos without filming or manual editing. You can add up to four reference images to give the AI more information about the packaging, applicator, shade, and product shape.

Can AI preserve the exact colour of makeup products?

AI can preserve the overall appearance of a beauty product, but accurate source images remain important when colour affects the buying decision. Photoroom’s AI is trained on ecommerce and product photography, helping it preserve product colour, packaging, labels, logos, and finish while generating the video. This is especially relevant for foundation shades, lipsticks, eyeshadows, nail colours, and other products where small colour differences matter.

How do I create beauty product videos without filming someone using the product?

Start with existing packshots, catalogue images, or campaign photography and apply a product-focused AI video template. Photoroom’s makeup and beauty video templates are designed to showcase the product itself, including its packaging, texture, finish, applicator, and visual identity. This makes them suitable for e‑commerce brands that need product content rather than tutorial-style or influencer-led videos.

What kind of beauty product image works best for AI video?

Use a sharp, well-lit image where the product and packaging are fully visible, with clean edges, accurate colour, and readable branding. Avoid images where important parts of the product are hidden or heavily reflected. Photoroom supports up to four reference images for each video generation. Additional angles can be useful for transparent fragrance bottles, metallic compacts, reflective packaging, detailed applicators, or products with important information on several sides.

Can I create videos for every shade in a makeup range?

Yes. Use the corresponding product image for each shade, finish, size, or variation and apply a consistent video treatment across the range. Photoroom helps beauty brands turn existing catalogue photography into coordinated video assets across multiple SKUs. This makes it easier to support complete lipstick, foundation, eyeshadow, or nail-colour collections without arranging a separate shoot for every variation.

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