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Virtual Model API

Every model you need. None you have to book.
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Studio-quality enhancement, automated

The Virtual Model API places your products on diverse, brand-aligned AI models. Submit a flat lay or ghost mannequin image and receive polished on-model photography with customizable model attributes, poses, and settings. Generate the imagery your catalog needs in minutes, at a fraction of the cost of casting, studios, and traditional production.

Ideal for: fashion and DTC teams scaling on-model imagery without studio overhead.

  • Fashion and apparel e‑commerce

  • Marketplace seller enablement

  • Rapid product drops without production lead time

  • A/B testing different model styles for conversion

Core capabilities

Diverse, customizable models

Diverse, customizable models

Access 12+ preset virtual models with control over body type, pose (torso vs. full-body), and setting. Upload custom brand models to maintain consistent visual identity across your entire apparel catalog. And no expensive studio session required.

Preserve product fidelity

Preserve product fidelity

AI places your flat lay or ghost mannequin product onto the model while maintaining fabric patterns, logos, and garment details. Quality checks identify potential distortions before output.

Multiple angles from single input

Multiple angles from single input

Generate front-facing, three-quarter, and full-body shots from a single product image. Create richer product detail pages without additional photography.

One image editing API to access multiple solutions

Connect to a single API and unlock best-in-class tools for every stage of product visual production: from cutout to composition to video.

Background Removal

The AI background removal API detects complex edges, handles transparency, and delivers clean cutouts at scale — ideal for product catalogs and marketplace listings.

PhotoFix

Automatically correct lighting, adjust brightness, and recolor product images through a single API call. Turn inconsistent photography into catalog-ready visuals.

Reposition

Automate centering, padding, and margin compliance across your entire catalog. Meet any marketplace spec through one image editing API endpoint.

Product Beautifier

Enhance low-quality product and food images automatically. No retouchers, no studios. Our AI restores detail, corrects color, and improves overall quality at scale.

Analyze QA

Audit millions of images with AI that detects crop issues, ratio mismatches, unwanted text, and background problems. Then fixes them automatically via API.

Image to Video

Generate product videos from static images with a single API call. Perfect for social ads, product pages, and marketplace enrichment. No video production required.

Photo Composition

Compose multiple product shots into polished hero images through the API. Build bundle visuals, collection pages, and editorial layouts automatically.

Virtual Model

Place apparel and accessories on AI-generated models that match your brand aesthetic. On-model imagery via API: no casting, no studio, no production timelines.

Flat Lay

Generate consistent, editorial-quality flat lay product photography at enterprise scale. Maintain visual identity across thousands of SKUs through one API.

Ghost Mannequin

Produce ghost mannequin apparel shots with perfect shape retention through an AI-powered API endpoint. Scale invisible mannequin photography without a studio.

Easily combine solutions to create powerful workflows

From raw upload to polished hero image, bundle, and video: build every asset your catalog needs in one API flow.
Photoroom API

Benchmarking AI Background APIs

Explore detailed performance comparisons of top AI image-generating APIs.

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See real stories from businesses like yours

Customer story

"Photoroom's API has been key in our journey towards operational excellence in image editing. It has not only enhanced our processes but has also improved the quality of our product visuals, adding to our growth and success."

Jeff Strauss
Director of Imaging at Wolt
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Customer story

"Since adopting Photoroom API, Smartly has seen an 18.42% increase in the return on ad spend and a 72% increase in click-through rate, while saving 20 hours of work and improving image quality."

Hamza Abdou
Customer Success Manager at Smartly
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Customer story

“Photoroom shattered all expectations by seamlessly integrating user photos into captivating Barbie movie posters. Its unparalleled ease of use became the catalyst, propelling the Barbie Selfie Generator into the digital spotlight and captivating audiences worldwide.”

Cameron Curtis
EVP, Worldwide Digital Marketing at Warner Bros.
Read story

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Frequently asked questions

What is the Virtual Model API?

How does it compare to a traditional photoshoot?

Can I use my own brand models instead of the presets?

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