Photoroom acquires GenerateBanners and launches Visual Ads Automation—first-to-market GenAI engine for large-scale ad creatives
Photoroom, the world’s most-used AI photo editor for e-commerce, today launches Visual Ads Automation, a first-to-market GenAI solution that turns entire product catalogs into fully branded ad creatives—ready for every channel and format.
This launch is supported by the strategic acquisition of GenerateBanners, a startup specializing in automated image generation with precision text layout. This marks Photoroom’s first acquisition and follows its $43 million Series B fundraise, bringing the company’s total funding to $64 million. GenerateBanners’ technology is now integrated to Photoroom API.
A strategic acquisition to enter the ad creation market
Photoroom’s API already powers millions of product images, but customers needed template-based text composition to convert those images into ready-to-run ads. GenerateBanners solved precisely that challenge. It enables consistent branded campaigns across all marketing and commerce channels.
With GenerateBanners now part of Photoroom, Visual Ads Automation becomes the first end-to-end GenAI solution that covers both sides of ad production: stunning imagery and automated text composition, delivered at catalog scale.
Visual Ads Automation: the power of customization at scale
Visual Ads Automation lets you set the rules for image, text, and brand assets once—then spin out thousands of perfectly formatted variations.
Advanced AI image processing features:
AI Background Removal – Clean, high-precision cut-outs delivered in milliseconds.
AI Background Generation – Re-imagine any pack shot with photorealistic studio, lifestyle, or seasonal scenes, with no need for a 3D set.
AI Shadow Generation – Add contact and ambient shadows that match the new environment, boosting depth and click-through rates.
AI Resize & Expand – Automatically extends canvas edges so one master creative fits stories, reels, banners, and more, without manual cropping.
Localized copy, auto-fit – Paste any language variant and the engine resizes fonts, realigns text, and wraps lines for you.
Always on-brand – Load brand colors, fonts, logos, badges, and disclaimers once; every creative respects the style guide to the pixel.
Batch creative generation – Feed a CSV, spreadsheet, or API stream and generate thousands of ads.
Unlimited visuals, unlimited use-cases
This new feature supports a wide range of marketing and commerce needs, including:
Display & performance ads – Generate size-perfect creatives for programmatic, retargeting, and paid-social placements in seconds.
Social & e-commerce banners – Create on-brand hero images and deal badges for marketplace listings, storefront, and seasonal pushes, automatically adapted to every ratio.
Multi-channel campaigns – Feed the entire funnel, from CRM emails, to push notifications, affiliate placements, and search ads with consistent, personalized visuals and copy variations.
Product-catalog creative at scale – Maintain uniform branding across millions of SKUs and regional variants without touching a design file.
Bundled or Set Showcases – Spotlight collections or cross-sell bundles without extra studio shoots or manual compositing.
With instant visual production, marketers can now iterate on campaigns in real time, double down on what performs, and focus their energy where it matters most.
Proven ROI from Photoroom API
Photoroom’s underlying AI technology already drives measurable results:
Executive Commentary
“When you need the same product shot in ten languages and fifty formats, traditional creative workflows breaks.” says Matt Rouif, Photoroom’s co-founder & CEO. “Photoroom is becoming the AI creative agency for millions of businesses. Our new API lets teams generate on-brand visuals programmatically, at any scale, slashing costs and boosting performance. Looking ahead, autonomous AI agents will create most marketing assets, and they’ll rely on specialized APIs like Photoroom’s as the backbone of that new creative workflow.”
“I created GenerateBanners to free businesses from repetitive design work by automating visual content,” says Thibaut Patel, Founder of GenerateBanners. “Visual Ads Automation opens a new era in digital marketing: any static product catalogue can now turn into a programmatic ad engine that scales on demand.”
Availability
Visual Ads Automation is available today within the Photoroom Image Editing API. Enterprise teams can request access.
