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Designed to sell at first sight
Nordstrom Beauty
Nordstrom Beauty makes a vast assortment feel easy to navigate with disciplinedvisuals and a consistently structured PDP experience.
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The Nordstrom Beauty scorecard
Evaluated across the six dimensions of PDP excellence.
Visual consistency
5/5
Product fidelity & trust
5/5
Image composition & craft
5/5
Image type coverage
5/5
Conversion focus
5/5
Brand distinctiveness
4/5
Total score
29Points
Learn from Nordstrom Beauty
Website
Subcategory
Beauty retailers & multi-brand stores
Company size
10,001+
Location
Seattle, WA
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