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Designed to sell at first sight
Jo Malone London
Jo Malone London leads the category for luxury fragrance through fresh visuals and a highly considered digital presentation.
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The Jo Malone London scorecard
Evaluated across the six dimensions of PDP excellence.
Visual consistency
5/5
Product fidelity & trust
5/5
Image composition & craft
5/5
Image type coverage
5/5
Conversion focus
5/5
Brand distinctiveness
5/5
Total score
30Points
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