5 best AI image upscalers of 2025 (free and paid)

Take a scroll through your phone, and then your computer. How many apps, platforms, and websites do you interact with on a daily basis? How many of those sites require you to use images in some capacity? If you’re like me, that list is fairly long. There are social platforms, personal and professional websites, email applications, and the occasional print job. 

All of these platforms and use cases have different image requirements and specs. Some (like a website) require images with small file sizes and fast load times, while others (like a print brochure) need super high-definition images with high DPI values. 

But, unless you’re a professional photographer or creative, chances are you’re not always going to have the exact right size of image for each potential use case. When that problem arises, it helps to have tools in place that allow you to quickly resize existing images so that they’re usable in the destination format. 

This is what image upscalers solve. They allow you to take an original image—captured from a phone, for example—and increase its size and resolution so that it’s usable in, say, print. Historically, you’d have to rely on heavy-duty software like Photoshop. Not anymore. 

There are dozens of image upscaler applications and software on the market today. So many, in fact, that it can be hard to choose the right one for your needs. This article will help with that. 

We’re going to profile five tools that we consider to be the best AI image upscaler in 2025. I’ll share what’s unique, great, and not so great about each one, plus some personal observations from trying them out.

This will include:

• Photoroom AI Image Upscaler

• AVCLabs Photo Enhancer API

• PhotoDirector

• Upscale.media

• HitPaw Photo Enhancer

Top 5 image upscalers in 2025

At a glance

1. Photoroom AI Image Upscale

First on our list is Photoroom’s AI Upscale tool—one of a suite of high-powered photo editing tools.

What’s unique about Photoroom’s AI upscaling tool is the technology and process. Instead of just copying and averaging out pixels in the image, as other platforms do, the AI Upscale tool uses advanced AI algorithms to create entirely new pixels based on the surrounding information in an image. That’s thanks to the addition of generative AI in the upscaling workflow.

This means that, instead of losing pixels as the image is enlarged, the tool creates new pixels to ensure that the original quality, context, and sharpness of the image are maintained and enhanced—regardless of the size.

Here are some specs for Photoroom’s AI Upscale tool:

• Availability: web application and mobile apps on iOS and Android.

• Input file types: PNG, JPEG, WEBP, HEIC

• Export file types: PNG, JPEG, WEBP

• Ideal users: Designed for small business owners, creative business owners, content creators, and enterprises that want a visual creative assistant for elevating their photography.

Pros

• An easy-to-use tool that allows you to enlarge images to 4K resolution using generative AI in just a few clicks or taps.

• Photoroom’s AI Upscaler will work with even the smallest resolution file, enlarging images to sizes that would previously be very difficult to replicate on other platforms.

• Photoroom also offers a suite of other photo editing tools like the ability to expand an image beyond its original frame through AI-driven outpainting, remove people and objects from an image, add text to your image, remove image backgrounds and replace them with Gen AI-created settings.

• The platform also offers batch editing, which allows you to edit multiple photos at once on mobile or web. Businesses can also benefit from Photoroom API for mass photo editing, up to thousands per month.

Cons

• While Photoroom is available on the web, it isn’t available as desktop software, which might be a limitation if you want to edit offline on your PC.

• The AI Upscale tool is a premium feature, which limits experimentation. However, you get a free trial on the pro plan and you can experiment with the tool within that window.

Plan options: Free, Pro, or API

Cost: A forever-free plan for tasks like background removal. A popular pro plan that gives you unrestricted access to the AI Upscale tool (costs $4.99/week, $12.99/month, or $89.99/year with a free trial). You can share one Photoroom Pro subscription with two team members for free. Or contact the Sales team to learn more about processing huge amounts of images.

How to use the Photoroom AI Upscale tool

1. Open the Photoroom app and click Upscale on the Create page.

2. Upload your image, and choose Enhance, Transform, or Reimagine based on what you want to achieve. Then click Upscale and wait a few seconds to a minute for the tool to work on your image.

3. Click Done once the process is complete.

4. Click Export to download your image.

Here's the final result compared to the original image.

2. AVCLabs Photo Enhancer 

AVCLabs Photo Enhancer is part of a full suite of AI-powered photo enhancer tools developed by Anvsoft Inc. Each tool works together to give users full-scale editing capabilities. This includes image upscaling, noise removal, and face refinement. 

AVCLabs uses deep learning technology—called their Super Resolution algorithm—to upscale, sharpen, and denoise images, without losing the original information. This also includes the ability to sharpen blurry images, and adjust brightness, saturation, and contrast. 

Users can choose to upscale their images by 100%, 200%, 300%, or 400%, without losing the original content or quality. This includes the ability to upscale resolutions to HD or 4K.

Here are some specs for AVCLabs Photo Enhancer: 

• Format: Desktop application for Mac OS or Windows

• Input file types: JPG, JPEG, PNG, BMP, JFIF, WEBP

• Export file types: JPG, JPEG, PNG, BMP

• Ideal users: Ideal for creatives, studios, agencies, etc. who work on PC and/or Mac. Not great for casual users, small business owners with limited time and resources. 

Plan option: Free and paid plans 

Cost: Free trial (with watermark on output photo). Paid plans start at $19.95 per month, $79.95 per year, of $159.90 for a lifetime plan.

Pros

• Very user-friendly and intuitive. Once the application is launched, editing a photo starts with a simple drag and drop into the application or via the “Browse” button. Preset upscaling settings are available, along with a “Preview” mode to view the image enhancement. 

• High-quality image upscaling. The tool produces very high-quality upscaled images, and includes the ability to adjust color, sharpening, and deblurring all in the same app.

Cons

• It can be slow. Larger images with higher upscaling requirements can take minutes to process and export. 

• Desktop only. As a desktop software, users have to download and install an application to their computer. It’s also fairly resource intensive, requiring a decent-quality computer to perform editing tasks. 

• Hardware and software requirements. The platform has a list of minimum tech specs that it requires to run. Casual users with more basic processors, GPUs or graphics cards might find the program slow and clunky. 

• Watermarks. The free version slaps a large watermark across your export image. Users must pay a licensing or subscription fee to remove the watermark.

How to use it

• Navigate to the AVCLabs Photo Enhancer web page and download the installer for Mac or Windows

• Follow the prompts to install the application on your computer

• Open the software on your computer

• Click the “Browse” button to important photos; or drag and drop photos into the program directly 

• In the right panel, choose the AI model you want to use, and select the upscale photo size. Option include: 100%, 200%, 300% or 400%

• Make further adjustments to the image, if required, and click the eye icon to preview the image before saving

• Click “Save All” to start processing the photo

• The new image will save automatically to your computer for use

Personal observations

When using AVCLabs Photo Enhancer API, I kept our grading criteria in the back of my mind. Specifically, ease of use, ease of access, and quality of output. 

Overall, I thought the tool’s upscaling capabilities and export quality were fantastic. It gets the job done, and the edited image was certainly of a higher quality. The platform is also very easy to use, and the presets make upscaling the image foolproof. 

I’m not a big fan of having to download and install a desktop program on my computer for this type of task. It eats up a lot of time and resources compared to more readily accessible apps or web-based platforms. It did take a minute or two to process the images that I upscaled, verifying some complaints about processing time. 

I would also like to have the ability to see projected file size when working through the various upscaling options so that I know what I’ll have to work with after export.

3. PhotoDirector

Cyberlink PhotoDirector offers a full suite of image editing tools—as shown below. One such tool is AI Image Upscaler. Like Photoroom, Cyberlink’s suite is a full-fledged photo editor ecosystem that caters to a wide array of creative needs.

The AI Image Upscaler, in particular, allows users to magnify and enlarge their images by up to four times their original size, without quality loss. 

Here are some specs for PhotoDirector: 

• Format:  Desktop application for Mac or Windows 

• Input file types: JPEG, PNG, BMP, GIF, TIF and RAW formats like Canon RAW (.CR2, .CR3) and Nikon RAW (.NEF, .NRW)

• Export file types: JPEG, PNG, BMP, GIF, TIF 

• Additional features: Ability to customize export settings for photos, including their resolution, image quality, file size, and color profile 

• Ideal users: Suitable for beginners all the way up to professional editors. As a desktop application, it’s ideal for creatives, studios, or agencies who regularly work on PCs or Macs. Because of that, it may not be great for casual users or small business owners who spend less time on desktop computers and need to be able to edit on the go.

Plan options: Free trial or subscription 

Cost: Free trial. $134.99 per year for the PhotoDirector Suite 365, which includes all tools, content packs, and 100GB of cloud storage. Lifetime pricing starting at $99.99.

Pros

• Extensive range of editing tools beyond image upscaling. This includes AI backgrounds, image enhancers, object removers, background removal, denoise, deblur, and more. 

• User-friendly interface with advanced features available, making it suitable for beginners and professionals. 

• Internal image library that allows users to upload and manage bulk file folders for editing in one place. This includes the ability to tag, categorize, and sort files.

Cons

• Access to more advanced features requires a premium subscription

• AI Image Upscaler is considered to be a premium feature, meaning free trialists can’t experiment to determine if its the right tool for them

• No ability to edit images in bulk—one-by-one editing is required (however, there is the photo library that makes it easier to access those images)

How to use it

• Download and install application to your computer

• Run the program

• You’ll be brought to a menu screen (shown above) with all of the different tools available to you

• Select “AI Image Upscaler” 

• Drag and drop and image or click “Import Photo”

• This will load the image into the Photo Upscale, where you can chose to enhance the size of the image from 1x to 4x

• Unfortunately, you need a Premium subscription to go any further 

Personal observations

The fact that the AI Image Upscaler was gated behind a subscription made it a bit difficult to judge the overall quality of this tool. But, I will say that it appears to offer a similar level of quality and customizability as AVCLabs. 

Like with AVCLabs, however, I was not a big fan of having to download, install, and run a desktop software to access the tool. Many more casual users or small business owners who need quick and easy access to their image upscaler would likely agree. 

Overall, though, the tool was easy to use and did exactly what it advertised. It’s a great option for anyone looking for a slightly more advanced suite of AI photo editing tools than you’d get with a simple web-based upscaler. It certainly has the tech and specs to give you a high-quality upscaling experience.

4. Upscale media

Upscale.media is a web and app-based image upscaler tool from Pixelbin.io. This tool falls into the quick and easy-to-use category, and is more of a no-frills solution than the two platforms mentioned previously. 

The best thing about Upscale.media is that it offers a very straightforward approach to AI image upscaling. You navigate to a web page or an app, upload an image, and it generates an upscaled version for you. No need to download a desktop application. 

Upscale.media is able to upscale images to 4x their original quality. It offers an additional AI feature at export that simultaneously polishes the image by removing pixelation, blur, noise, and any other artifacts that harm image quality during upscaling.

Here are some specs for Upscale.media: 

• Format: Web browser or mobile app for iOS or Android 

• Input file types: PNG, JPEG, JPG, WEBP, HEIC, BMP

• Export file types: PNG, JPEG, JPG, WEBP, HEIC, BMP

• Ideal users: This is a great tool for users who need to occasionally upscale images. It’s a simple solution, and great for users who prioritize speed, convenience, and simplicity. This could be a strong option for casual users and small business owners who want an easy and reliable solution, without the extensive features of a full editing suite. 

Plan options: Free version. Monthly plans with set numbers of upscale credits. Pay as you go. Enterprise options.  

Cost: Free (one at a time editing, and up to three lifetime upscales). Monthly plans starting at $19 for 100 credits. One-time payment offer which starts at $19 (45 credits). Enterprise options are available by contacting sales. 

Pros

• User-friendly and easy-to-access web tool or mobile app

• Very simple to use—no fuss or playing around with settings

• Automated upscaling process—delivers high resolution images up to 4K

• Removes lossy JPEG artifacts—visible distortions or evidence of compression that may have occured—at processing to enhance image quality effectively for a broad range of uses

• Processes images within second, without extensive stress on your computer or device 

Cons

• Lacks the extensive editing features of more robust platforms

• Free users only have access to the one feature from Pixelbin.io

• Users need to pay the monthly subscription to access the full suite of editing tools from the company, which still lacks compared to some other platforms on this list 

• Limited ability to customize settings in the image upscaler (i.e. file size, resolution, etc.). It’s very much a templated 1x to 4x solution with minimal customization

• You can’t preview or compare your imported image to the upscaled one 

How to use it

Instructions for the web: 

• Navigate to Upscale.Media

• Click “Upload Image” and select a file from your computer

• The platform automatically processes the image

• Once processed, you have the ability to select whether to upscale from 1x to 4x 

• You can also toggle “Enhance Quality” on and off

  • This is an AI tool that enhances the image by removing artifacts, balancing sharpness and softness, and preserving the natural look and feel of the image 

The mobile application functions in the same way. Download the app from the App Store or Play Store and follow the same workflow as above.

Personal observations

Upscale.media comes across as a great tool for very basic, one off upscaling tasks. It does the job quickly, and gets you on your way without much headache or tinkering. 

The interface on both the web and application is very basic. That’s great for people who want an easy-to-use tool to do a very specific task. It’s not great for users who want a little more control over their images and output. 

For small business owners and individuals who want to take greater control over their image editing and outputs, I’d recommend a slightly more robust tool that allows you to customize output. I would also recommend tools that include additional editing capabilities to help you further manipulate and enhance your image. 

Upscale.media does one thing well. And that’s great. But other AI photo editing tools, like Photoroom, can do a bit more to help with your overall editing needs.

5. HitPaw Photo Enhancer

HitPaw Photo Enhancer is a desktop and app-based image upscaler, available for Mac, PC, and Android devices that’s capable of upscaling images to 800% of their original size and quality. 

Built into its image upscaler tool are several AI models that are designed for various types of images and settings. These include: 

• Denoise (automatically remove noise from high-ISO and low resolution images)

• Face enhancer (for portraits)

• Colorizer (bring old black and white photos to life)

• Color correction (for images with color or low-light issues)

• Image sharpener (for blurry or poorly focussed images) 

HitPaw is more inline with AVCLabs or PhotoDirector in that it’s a more powerful, primarily desktop-based application with various photo editing capabilities. 

A big win for HitPaw is that the free version also allows you to process multiple images in bulk.

Here are some specs for HitPaw: 

• Format: Desktop software of Mac or PC, plus an Android app

• Input file types: PNG, JPG, JPEG, WEBP, TGA, BMP, JFIF 

• Export file types: PNG, JPG, JPEG, WEBP, TGA, BMP, JFIF  

• Output resolution: Images upscale to HD, 2K, 4K, or 8K 

• Ideal users: HitPaw is ideal for users who are seeking an all-in-one solution for photo upscaling and enhancement. This includes small business owners and casual users who need a reliable image upscaler for single or batch edits. 

Plan option: Free trial. Subscription. Perpetual license. Business plan. 

Cost: 

• Free trial

• Paid plans starting at $51.99 per month (occasionally discounted)

• $169.99 per year (occasionally discounted)

• $229.99 perpetual license 

• $406.99 per year business plan 

  • Multi-user controls

  • Volume discount 

Pros

• Compatible with all major types of image files (both input and output)

• Suitable for various type of photos, including landscapes, portraits, and anime 

• Powerful AI image upscaler alongside other image editing tools in one platform

• Easy to use and available on multiple platforms 

• Multiple output formats for progressively high resolution images 

• Capable of upscaling images by up to 800% only takes a matter of seconds

Cons

• Free version exports images with watermarks 

• Free version is limited—uses need the subscription model for more advanced features

• No web interface for quick edits on the fly (although there is a mobile app)

How to use it

• Open the desktop application

• In the left toolbar, select AI Enhancer

• Drag and drop your image(s) or click “Choose Files”

• From here, you’ll be given a range of options to enhance images

  • Choose your desired AI Model—select based on your image type to improve the quality of the enhancements

• Select a resolution from 100% to 800%, or customize to a specific size 

• Click “Preview” to see the effects of the enhancements on your image

A major differentiator compared to others in this list is the many customizations you can make by clicking the “Gear” icon in the bottom right corner.

Here, you can make changes to the export format, export DPI, keep Exif data about the photo and generally improve the performance of the processing with various computer settings.

Uploading multiple images at the same time follows the same workflow as above.

When it comes time to selecting the desired resolution, there’s an option to “Apply Current Settings to All”.

This will ensure that all images in your upload list receive the same AI upscaling treatment.

Personal observations

My overall impression of HitPaw is that it’s both easy and intuitive to use, and powerful in its image upscaling abilities. I was a fan of the level of customization available for export settings, image sizing, and file size. 

Speed was another noticeable factor. Even when scaling images to 800%, the processing was fast, without extensive resource usage. 

Overall, I would consider this to be a great desktop option for small business owners and individuals who need a high-powered and scalable AI image enhancer for one or batches of image files. 

The only drawback comes from the lack of web application, which requires you to either process images on your desktop or through the app. This isn’t a deal breaker, but does reduce some of the convenience that more casual, on-the-go users might be seeking.

What is image upscaling?

Image upscaling is the process of making a photo bigger, without losing any of the original quality. 

A bigger image, in this context, refers to both an increase in the resolution—i.e. adding more pixels to the image—and its physical dimensions. An upscaled image is both physically larger, and has a higher image resolution or DPI (dots per inch) value. 

With a typical image enlarging process—like simply stretching the image—the photo will begin to show signs of pixelation and an overall loss of clarity. Image upscaling retains quality as the image size increases. That’s the key difference. 

The reasons for upscaling an image are varied. Users might only have one copy of an original image, but need to use it on a larger screen or for print purposes. Upscaling allows that user to increase the size of the image to the desired format, while still retaining the original quality. In some cases—and through some upscale tools—that image quality can even be increased to meet specs for a specific media format (i.e. 4K or 8K resolutions). 

Some use case examples include:

• Upscaling a social media image for display on a 4K presentation screen

• Upscaling a website image for use in a print brochure 

• Upscaling a photograph for display on a large screen at a conference or gallery 

Traditionally, image upscaling has been quite a painstaking process. Users would have to open a platform like Photoshop and spend potentially hours of time on painstaking manual edits. As technology has evolved, an AI has entered the world of photography, these tools have become smarter and faster at image upscaling. 

Modern image upscalers, like the ones we’ll profile in this article, use AI to power traditional upscaling techniques. This means that once complex photo editing tasks can now be done automatically and in a manner of seconds. And, it means that users can lean on low-cost, but high-powered editing solutions to tackle their upscaling needs.

Criteria for evaluating AI image upscalers

Everyone is going to have their own requirements from an upscaler tool. Some, like professional photographers and creatives, will want a high-powered platform with significant room for customization. Others, like small business owners and more casual users, will want a tool that’s easy-to-use and fast, but gets the job done reliably with little fuss or errors. 

What we looked for in this platform comparison was a balance between the two. We like a tool that does its job really, really well. But it also needs to be easy-to-use and versatile enough for a wide range of different users. 

Here are some of the general criteria that we took into account when selecting the list of image upscalers as “the best” in 2025: 

• Format. Is the tool available only on the web? Only desktop? Mobile? Or is it cross-platform compatible?

• Ease of access vs. power. How easy is the tool to access and use? How powerful is it? We’re looking for a strong balance between those two factors.

• Export formats. What file types can the image upscaler process? Does it work with all major formats that a professional to casual audience would need?

• Customization of exports. Can users customize and manually balance export file size and image size to meet their exact needs? Or does the tool box users into preset export formats?

• Quality of upscaling. How well does the tool do its main job? How much can the users enhance image quality by?

• Speed. How quickly does the tool process upscaling jobs? Can it process multiple images at once, or do users have to edit and export images one-by-one? 

The image upscalers mentioned in this guide balance the above criteria differently. Some are high-powered, desktop solutions while others are web or mobile app-only. Our goal was to pick out the best AI image upscalers and present you with the pros and cons for each to help you make an informed decision.

How to pick the right AI upscaler

The right image upscaler depends entirely on your needs, and the frequency at which you’ll use the tool. 

In general, I would recommend looking for an image upscaler for work that has the right mix of: 

• Feature extensibility 

• File customization 

• Mobile, web, and desktop compatibility 

• Speed and accuracy of upscaling

• Ability to scale up to very high qualities and file sizes

• Affordability for the breadth of features 

• The ability to easily edit images in bulk 

All the tools outlined in this article have free options available. I highly encourage you to try each one to see which resonates best with you and your needs. The AI editing landscape is changing drastically, with tools evolving and new entrants to the market emerging rapidly. Experiment with these tools to find the one that works best with your needs. 

If you need a reliable visual partner and want to edit on the go, then keep Photoroom on your radar. Photoroom is accessible on your mobile device, and you can download it from the App Store and Google Play Store. You can also use it on your desktop by visiting Photoroom Web. Set up your account in less than a minute, and start saving valuable time for the tasks you love the most.

FAQs about image upscaling 

What is upscaling an image?

Upscaling an image means increasing its resolution and physical size, without losing any of the quality of the original image.

How do I upscale an image without losing quality?

The best way to upscale an image without losing quality is to use an AI image upscaler like Photoroom, AVCLabs, PhotoDirector, Upscale.media or HitPaw. These tools are able to increase image sizes, quality, and image resolution, without losing the original quality or context.

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