Change the color of your product images

Fine-tune hue, saturation, contrast, and brightness on the product or background separately, without reshooting. Sellers adjust a photo by eye in the editor; teams can trigger the same kind of color change programmatically at catalog scale, with Enterprise support for high-volume production.

Change the color of your visuals

Precision that scales

From one photo to every color variant

For sellers

Select the product or background layer and dial in hue, saturation, contrast, or brightness by eye — gradual, precise adjustments instead of one blunt color swap.

For API users

Describe the color change you want in your API call, and it's applied directly to the product or background — no manual sliders, so you can correct or match colors across every image in a batch.

For enterprise catalogs

Keep colors correctly matched across every product variant — sizes, colorways, seasonal updates — as your catalog grows, with dedicated onboarding, volume pricing, and priority support.

Trusted by leading brands worldwide

Better workflow

Adjust and refine product image colors with AI

Fix one element without touching the rest

A background with a warm cast from studio lighting doesn't mean the product's own color needs correcting too. Edit the background and the product independently, so you only adjust the part that's actually off without risking a change that shifts both.

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Adjust color without losing texture or detail

Changing the color of an image often risks flattening textures or masking fine detail. Photoroom's AI Image Color Changer preserves surface detail, gradients, and material characteristics while color adjustments are applied. Fabrics, finishes, and subtle variations remain visible, which is especially important for accurate product representation.

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Choose subtle correction over a full color swap

Not every color issue needs a full swap: if a product's true color is right but looks off under certain lighting, small adjustments to hue, saturation, or brightness bring it back to accurate, without the more drastic change of replacing the color entirely.

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Create color variations without reshooting

Reshooting products for every color update or variation is time consuming and expensive. Using an AI product photography workflow, you can change the color of product images after the shoot while keeping composition and lighting consistent. This is especially helpful for testing new colorways or updating existing listings. It gives you flexibility without starting from scratch.

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Try it yourself

How to change the color of product images with Photoroom

Upload your image

Start by uploading the photo you want to edit. Your image will open in the editor, ready for color adjustments.

Select the layer and change the color

Click on the layer you want to adjust, either the product or the background. Use the color controls in the "Adjust" section to change hue, saturation, contrast, brightness, and other settings.

Download and use your updated image

Once you're happy with the result, download your image or use Batch Adjustments to apply the same hue, saturation, or brightness correction across your entire catalog in one pass.

Running this across a large catalog?

Enterprise teams get a dedicated integration specialist to set it up inside their existing workflow.

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Built to grow with you

From your first sale to your whole catalog

Marketplace Sync

Publish on-brand to Shopify and any marketplace feeds.

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Image API

Automate image production at scale.

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Batch Edit

Run AI edits across thousands of images in one pass, via API or the web app. No queue infrastructure on your side.

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Enterprise

Custom models, dedicated capacity, custom endpoints, and SLA-backed uptime. SOC 2 Type 2.

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A complete solution

Every tool to make your products sell at first sight

From background removal to virtual models, every tool your catalog needs to convert, in one place.

Erase photo backgrounds

Instantly remove any background and replace it with a studio-quality backdrop that professionally showcases your products.

Generate AI backgrounds

Generate custom product photo backgrounds with AI or change background colors while maintaining visual brand identity.

Create lifestyle images

Help customers imagine your products in use by placing them in real-life scenes with Photoroom’s Product Staging AI tool

Enhance and resize images

Adjust brightness, resolution, remove unwanted objects, and resize your e‑commerce images for various sales channels.

Visualize products on AI models

Show customers how your products fit on diverse, AI-generated models with Photoroom’s Virtual Model tool.

Export and share

Export ready-to-use AI product photography for your website, marketplace listings, and other sales outlets.

Refine product shots with AI

Upload a product photo to automatically enhance lighting, details, and color in seconds with Photoroom’s Product Beautifier tool.

Adapt image orientation

Resize and expand product photo backgrounds from portrait to landscape and vice versa without losing image quality.

Automate workflows (API)

Save time and simplify visual asset editing and management by connecting Photoroom’s API directly with your website or marketplace.

Add text to a photo

Customize your images with text overlays. Choose from a variety of styles to create engaging messages.

Edit images in batches

Save time by batch editing hundreds of images. Apply the same backgrounds, effects, or resizing options in just a few clicks.

Collaborate with your team

Keep projects moving by sharing designs and feedback with your team in real-time.

Create a brand kit

Store your logos, fonts, and colors in one place to keep your branding consistent and unified with Brand kit.

Create logos with AI

Design a unique logo in seconds using Photoroom's AI logo maker.

Access anywhere

Edit and manage your brand’s visuals from any desktop or mobile device.

Testimonials

What our customers say

1.5% uplift in items listed after embedding AI photo editing in the seller flow

"We're proud to be the first fashion resale marketplace to partner with Photoroom, enabling sellers to quickly create high-quality product shots that help their listings stand out."

Sonia BiddleChief Product Officer, Depop

Read the story

Change color

Frequently asked questions

Can I change the color of a specific part of an image without affecting the rest?

Yes, you can change the color of a specific part of an image by selecting and editing only the background or the product layer. Color adjustments apply only to the selected layer, so the rest of the image remains unchanged. If you are looking to change only the background color, you could also try the AI background color changer tool.

How accurate is color replacement on products with textures or gradients?

Color replacement on products with textures or gradients remains accurate because adjustments are applied without flattening surface detail. Gradients, materials, and natural variation are preserved while the color is refined.

Does changing an image’s color preserve lighting and shadows?

Changing an image’s color preserves the original lighting and shadows because only color values are adjusted, not the underlying structure of the image. Highlights, shading, and depth remain consistent with the original photo. If you want to make further edits, you can use tools like Instant Shadows to add or adjust shadow depth, or the Image Brightener to lighten up the object in the foreground.

What is the difference between the color changer and the Recolor tool?

The color changer lets you manually adjust existing colors using controls like hue, saturation, brightness, and contrast, which is useful for fine-tuning product images. Recolor uses AI to replace the color of clothing or products directly, applying a new color while preserving texture, folds, and lighting. Both tools can be used for editing product photography.

When is changing an image color better than reshooting a product photo?

Changing an image color is better than reshooting a product photo when the product shape, lighting, and composition are already correct. An image color changer allows you to update colors or correct inconsistencies without the time and cost of a new shoot.

Can I correct or match colors across my whole product catalog?

Yes, with Photoroom you can use Batch to apply the same hue, saturation, brightness, or contrast correction across every image at once, keeping colors consistent across product variants. Enterprise plans add volume pricing and dedicated support for catalogs at that scale.