Change the color of your product images

Fine-tune hue, saturation, contrast, and brightness on the product or background separately, without reshooting. Sellers adjust a photo by eye in the editor; teams can trigger the same kind of color change programmatically at catalog scale, with Enterprise support for high-volume production.

Change the color of your visuals

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Precision that scales

From one photo to every color variant

For sellers

Select the product or background layer and dial in hue, saturation, contrast, or brightness by eye — gradual, precise adjustments instead of one blunt color swap.

For API users

Describe the color change you want in your API call, and it's applied directly to the product or background — no manual sliders, so you can correct or match colors across every image in a batch.

For enterprise catalogs

Keep colors correctly matched across every product variant — sizes, colorways, seasonal updates — as your catalog grows, with dedicated onboarding, volume pricing, and priority support.

Better workflow

Adjust and refine product image colors with AI

Fix one element without touching the rest

A background with a warm cast from studio lighting doesn't mean the product's own color needs correcting too. Edit the background and the product independently, so you only adjust the part that's actually off without risking a change that shifts both.

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Adjust color without losing texture or detail

Changing the color of an image often risks flattening textures or masking fine detail. Photoroom's AI Image Color Changer preserves surface detail, gradients, and material characteristics while color adjustments are applied. Fabrics, finishes, and subtle variations remain visible, which is especially important for accurate product representation.

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Choose subtle correction over a full color swap

Not every color issue needs a full swap: if a product's true color is right but looks off under certain lighting, small adjustments to hue, saturation, or brightness bring it back to accurate, without the more drastic change of replacing the color entirely.

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Create color variations without reshooting

Reshooting products for every color update or variation is time consuming and expensive. Using an AI product photography workflow, you can change the color of product images after the shoot while keeping composition and lighting consistent. This is especially helpful for testing new colorways or updating existing listings. It gives you flexibility without starting from scratch.

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Try it yourself

How to change the color of product images with Photoroom

Upload your image

Start by uploading the photo you want to edit. Your image will open in the editor, ready for color adjustments.

Select the layer and change the color

Click on the layer you want to adjust, either the product or the background. Use the color controls in the "Adjust" section to change hue, saturation, contrast, brightness, and other settings.

Download and use your updated image

Once you're happy with the result, download your image or use Batch Adjustments to apply the same hue, saturation, or brightness correction across your entire catalog in one pass.

Running this across a large catalog?

Enterprise teams get a dedicated integration specialist to set it up inside their existing workflow.

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Built to grow with you

From your first sale to your whole catalog

Marketplace Sync

Publish on-brand to Shopify and any marketplace feeds.

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Image API

Automate image production at scale.

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Batch Edit

Run AI edits across thousands of images in one pass, via API or the web app. No queue infrastructure on your side.

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Enterprise

Custom models, dedicated capacity, custom endpoints, and SLA-backed uptime. SOC 2 Type 2.

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Product images and videos, made easy

Your complete AI solution

Create, edit, and optimize product images and videos for every channel at any scale, from a single listing to a full catalog.

Background Remover

Detect complex edges and deliver clean cutouts in seconds, then remove any background and replace it with a studio-quality backdrop that showcases your products.

AI Backgrounds

Generate custom product photo backgrounds with AI that match the lighting and perspective of your original photo, or change background colors in one click.

Product Staging

Place your product in realistic lifestyle scenes, held, worn, or displayed, so customers can picture it in use with Product Staging.

Virtual Model

Show apparel and accessories on diverse AI-generated models that fit your brand with Virtual Model. No casting, no studio day.

AI Ironing

Make every garment look freshly pressed. The AI smooths creases out of clothing photos automatically, so you can remove wrinkles from clothes with no steamer and no reshoot.

Recolor

Create every color variant from a single photo, with accurate product colors and no reshoot per variant.

Product Beautifier

Restore detail, correct color, and improve lighting on low-quality product photos automatically with Product Beautifier.

AI Shadows

Add realistic shadows under your product, with control over softness, intensity, and position.

Product Fixer

Fix AI-generated images to match your product with Product Fixer, so every detail, label, and color stays true to what you actually sell.

Video Generator

Turn your product photos into videos for your listings, social feeds and ads.

Video Ad Maker

Create video ads for Meta, TikTok and YouTube from your product photos.

Edit with AI

Describe any change in plain language, like swapping a color, removing an object, or changing the scene, and the AI makes it.

AI Photo Editor

Adjust brightness, resolution, remove unwanted objects, and resize your e‑commerce images for various sales channels.

Batch and API

Save time by batch editing hundreds of images , or connect Photoroom’s API directly to your website or marketplace for a scalable workflow.

Brand Library

Store your logos, fonts, colors, backgrounds, and models in Brand library so every new image stays on-brand.

Testimonials

What our customers say

1.5% uplift in items listed after embedding AI photo editing in the seller flow

"We're proud to be the first fashion resale marketplace to partner with Photoroom, enabling sellers to quickly create high-quality product shots that help their listings stand out."

Sonia BiddleChief Product Officer, Depop

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Change color

Frequently asked questions

Can I change the color of a specific part of an image without affecting the rest?

Yes, you can change the color of a specific part of an image by selecting and editing only the background or the product layer. Color adjustments apply only to the selected layer, so the rest of the image remains unchanged. If you are looking to change only the background color, you could also try the AI background color changer tool.

How accurate is color replacement on products with textures or gradients?

Color replacement on products with textures or gradients remains accurate because adjustments are applied without flattening surface detail. Gradients, materials, and natural variation are preserved while the color is refined.

Does changing an image’s color preserve lighting and shadows?

Changing an image’s color preserves the original lighting and shadows because only color values are adjusted, not the underlying structure of the image. Highlights, shading, and depth remain consistent with the original photo. If you want to make further edits, you can use tools like Instant Shadows to add or adjust shadow depth, or the Image Brightener to lighten up the object in the foreground.

What is the difference between the color changer and the Recolor tool?

The color changer lets you manually adjust existing colors using controls like hue, saturation, brightness, and contrast, which is useful for fine-tuning product images. Recolor uses AI to replace the color of clothing or products directly, applying a new color while preserving texture, folds, and lighting. Both tools can be used for editing product photography.

When is changing an image color better than reshooting a product photo?

Changing an image color is better than reshooting a product photo when the product shape, lighting, and composition are already correct. An image color changer allows you to update colors or correct inconsistencies without the time and cost of a new shoot.

Can I correct or match colors across my whole product catalog?

Yes, with Photoroom you can use Batch to apply the same hue, saturation, brightness, or contrast correction across every image at once, keeping colors consistent across product variants. Enterprise plans add volume pricing and dedicated support for catalogs at that scale.

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