Change the color of your product images

Use the image color changer to adjust and refine product photos without reshooting. Change the color of an image by editing the background and product separately, with precise control over hue, saturation, contrast, and brightness.

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Adjust and refine product image colors with AI

Edit background and product colors separately

One of the biggest challenges in product photography is adjusting color without affecting the entire image. With the image color changer, you can independently edit the background and the product itself, giving you precise control over each element. This makes it easier to correct color balance, refine backgrounds, or adapt images to different brand requirements.

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Adjust color without losing texture or detail

Changing the color of an image often risks flattening textures or masking fine detail. Photoroom's AI Image Color Changer preserves surface detail, gradients, and material characteristics while color adjustments are applied. Fabrics, finishes, and subtle variations remain visible, which is especially important for accurate product representation.

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Fine tune color with precision

Instead of relying on a single color swap, you can adjust hue, saturation, brightness, contrast, and shadows to reach the exact look you need. These controls allow for gradual, controlled changes rather than extreme edits. This is useful when matching brand palettes, correcting lighting inconsistencies, or preparing images for different product variants. Every adjustment stays within the context of the original photo.

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Create color variations without reshooting

Reshooting products for every color update or variation is time consuming and expensive. Using an AI product photography workflow, you can change the color of product images after the shoot while keeping composition and lighting consistent. This is especially helpful for testing new colorways or updating existing listings. It gives you flexibility without starting from scratch.

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How to change the color of product images with Photoroom

Upload your image

Start by uploading the photo you want to edit. Your image will open in the editor, ready for color adjustments.

Select the layer and change the color

Click on the layer you want to adjust, either the product or the background. Use the color controls in the "Adjust" section to change hue, saturation, contrast, brightness, and other settings.

Download and use your updated image

Once you are happy with the new color, download your edited image. It is now ready to use wherever you need the updated version.

All the AI product photography tools you need

Keep your brand looking sharp and consistent with Photoroom’s AI product photography tools.

Erase photo backgrounds

Instantly remove any background and replace it with a studio-quality backdrop that professionally showcases your products.

Generate AI backgrounds

Generate custom product photo backgrounds with AI or change background colors while maintaining visual brand identity.

Create lifestyle images

Help customers imagine your products in use by placing them in real-life scenes with Photoroom’s Product Staging AI tool

Enhance and resize images

Adjust brightness, resolution, remove unwanted objects, and resize your e‑commerce images for various sales channels.

Visualize products on AI models

Show customers how your products fit on diverse, AI-generated models with Photoroom’s Virtual Model tool.

Export and share

Export ready-to-use AI product photography for your website, marketplace listings, and other sales outlets.

Refine product shots with AI

Upload a product photo to automatically enhance lighting, details, and color in seconds with Photoroom’s Product Beautifier tool.

Adapt image orientation

Resize and expand product photo backgrounds from portrait to landscape and vice versa without losing image quality.

Automate workflows (API)

Save time and simplify visual asset editing and management by connecting Photoroom’s API directly with your website or marketplace.

Add text to a photo

Customize your images with text overlays. Choose from a variety of styles to create engaging messages.

Edit images in batches

Save time by batch editing hundreds of images. Apply the same backgrounds, effects, or resizing options in just a few clicks.

Collaborate with your team

Keep projects moving by sharing designs and feedback with your team in real-time.

Create a brand kit

Store your logos, fonts, and colors in one place to keep your branding consistent and unified with Brand kit.

Create logos with AI

Design a unique logo in seconds using Photoroom's AI logo maker.

Access anywhere

Edit and manage your brand’s visuals from any desktop or mobile device.

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Frequently asked questions

Can I change the color of a specific part of an image without affecting the rest?

Yes, you can change the color of a specific part of an image by selecting and editing only the background or the product layer. Color adjustments apply only to the selected layer, so the rest of the image remains unchanged. If you are looking to change only the background color, you could also try the AI background color changer tool.

How accurate is color replacement on products with textures or gradients?

Color replacement on products with textures or gradients remains accurate because adjustments are applied without flattening surface detail. Gradients, materials, and natural variation are preserved while the color is refined.

Does changing an image’s color preserve lighting and shadows?

Changing an image’s color preserves the original lighting and shadows because only color values are adjusted, not the underlying structure of the image. Highlights, shading, and depth remain consistent with the original photo. If you want to make further edits, you can use tools like Instant Shadows to add or adjust shadow depth, or the Image Brightener to lighten up the object in the foreground.

What is the difference between the color changer and the Recolor tool?

The color changer lets you manually adjust existing colors using controls like hue, saturation, brightness, and contrast, which is useful for fine-tuning product images. Recolor uses AI to replace the color of clothing or products directly, applying a new color while preserving texture, folds, and lighting. Both tools can be used for editing product photography.

When is changing an image color better than reshooting a product photo?

Changing an image color is better than reshooting a product photo when the product shape, lighting, and composition are already correct. An image color changer allows you to update colors or correct inconsistencies without the time and cost of a new shoot.

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