Change the color of your product images

Yes, you can change the color of a specific part of an image by selecting and editing only the background or the product layer. Color adjustments apply only to the selected layer, so the rest of the image remains unchanged. If you are looking to change only the background color, you could also try the AI background color changer tool.

Color replacement on products with textures or gradients remains accurate because adjustments are applied without flattening surface detail. Gradients, materials, and natural variation are preserved while the color is refined.

Changing an image’s color preserves the original lighting and shadows because only color values are adjusted, not the underlying structure of the image. Highlights, shading, and depth remain consistent with the original photo. If you want to make further edits, you can use tools like Instant Shadows to add or adjust shadow depth, or the Image Brightener to lighten up the object in the foreground.

The color changer lets you manually adjust existing colors using controls like hue, saturation, brightness, and contrast, which is useful for fine-tuning product images. Recolor uses AI to replace the color of clothing or products directly, applying a new color while preserving texture, folds, and lighting. Both tools can be used for editing product photography.

Changing an image color is better than reshooting a product photo when the product shape, lighting, and composition are already correct. An image color changer allows you to update colors or correct inconsistencies without the time and cost of a new shoot.