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Designed to sell at first sight

Urban Outfitters

Lifestyle retailer Urban Outfitters gives a broad fashion assortment a creative edge through expressive photography and styling.

The Urban Outfitters scorecard

Evaluated across the six dimensions of PDP excellence.

Visual consistency

5/5

Product fidelity & trust

4/5

Image composition & craft

5/5

Image type coverage

5/5

Conversion focus

5/5

Brand distinctiveness

5/5

Total score

29Points

Learn from Urban Outfitters

Urban Outfitters maintains a recognizable identity across an enormous catalog through through strong visual consistency and broad image type coverage. Editorial photography, alternate product views, detail shots, and customer reviews work together to answer shopper questions from multiple perspectives. The consistent visual style keeps the experience connected across brands and categories without sacrificing individuality.

Subcategory
Apparel
Company size
10,001+
Location
Philadelphia, PA

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