A product listing score measures how complete and optimized a product listing is across the elements that affect search visibility and conversion — including images, alt text, file names, titles, and descriptions. A higher score means the listing is more likely to be found in search results and more likely to convert browsers into buyers.

A listing score is based on five elements: the number and quality of product images, descriptive alt text on each image, SEO-friendly image file names, a clear product title, and a complete product description. Missing or weak versions of any of these reduce the score and make the listing harder to find and less likely to convert.

To improve your listing score, ensure each product has multiple high-quality images with descriptive alt text and search-friendly file names, a title that clearly names the product, and a description that covers key details. Tools like Photoroom can generate alt text, file names, titles, and descriptions automatically so you can fix listings at scale without doing it manually.

For now, Photoroom's listing score works for Shopify stores but will soon work across multiple marketplaces and platforms including Amazon, eBay, and Etsy, and Shopify. The score evaluates the same core elements regardless of where you sell: product images, alt text, file names, titles, and descriptions. This means you can optimize your entire catalog once and publish listings that meet quality standards across multiple sales channels.

Yes. Incomplete or poorly optimized listings create friction at every stage of the buying journey. Missing images reduce buyer confidence before they reach the product page. Weak titles and descriptions make products harder for search algorithms to surface. Missing alt text limits visibility in image and product search results. Listings that score higher on completeness are more findable, more credible to shoppers, and more likely to convert.