The challenge: Solarflare wanted a superior background removal web solution to power a selfie generator as part of a multi-faceted campaign for Hennessy.
Our solution: Photoroom’s Background Remover API provided a powerful, easy-to-integrate, solution for fans to instantly generate high quality engaging content.
Results: The campaign ran smoothly, engaging fans and event guests, allowing them to share their created content on social media and revel in Hip Hop’s cultural moment.
Instantly-personalized user generated content with AI
Solarflare Studio, a Creative Technology Agency, was commissioned by Laundry Service & Hennessy to develop a captivating digital and live event campaign to celebrate the 50th anniversary of Hip Hop. The campaign was timed with the release of Hennessy's limited edition VS bottle. Solarflare's mission was to engage guests and fans with exclusive and unique moments, enabling them to create personalized 'rep yours' portraits inspired by their favorite Hip Hop era and location from the last five decades. The aim was to design a campaign that honored Hip Hop's rich history and deepened Hennessy's relationship with fans. The difficulty was in offering a smooth and engaging user experience that allowed participants to create personalized content transporting them to their favorite Hip Hop eras.
"Implementing Photoroom's Background Remover API was a very straightforward process, which is exactly what we look for in our tools. By seamlessly merging the capabilities of their AI-driven photo editing software into our social-first digital experience, our project is consistently producing top-notch results." John Martinelli, Head of Production.
Photoroom powers a multi-coastal campaign engaging Hip Hop and Hennessy fans
Solarflare decided to create a selfie generator as part of its multi-media campaign, enabling users to take or upload selfies and instantly generate customized, shareable content filled with nostalgia. After research involving a thorough assessment of different solutions, Solarflare chose the Photoroom Background Remover API for the selfie generator. They went with Photoroom after seeing the technology being used across similar experiences and validating it was a tried and tested solution.
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Photoroom’s easy-to-integrate API enables Solarflare engage with Hennessy and Hip Hop fans
Photoroom's Background Remover API was a game-changer in Solarflare's campaign for Hennessy. The campaign ran without a hitch, engaging fans and fostering conversation. Using Photoroom, Solarflare boosted Hennessy's connection with the cultural milestone of Hip Hop's 50-year anniversary, sparking nostalgia for fans identifying with different eras and coasts/locations. The combination of an innovative personalized portrait and a live event campaign led to a memorable celebration that enhanced Hennessy's brand visibility in the cultural arena.
“Photoroom's reliability makes it a welcome addition to our experiential toolkit, and we're excited about our ongoing partnership." - John Martinelli, Head of Production, Solarflare
Ready to integrate Photoroom? Learn more about our API here. If you plan to process more than 500,000 images per year, contact us to meet with our experts.
