Yes. Recolor lets you change or replace the color of clothing directly in an image using AI, without manual editing or design skills. You upload a clothing or product photo, describe the changes you want in plain language, and generate a recolored version in seconds. The AI applies the new color while preserving the garment’s original texture, folds, and lighting, so the result looks natural and realistic. This makes Recolor suitable not just for quick visual experiments, but also for ecommerce use cases like product pages, marketplaces, and ads, where visual credibility matters.

Yes. Photoroom's Recolor tool allows you to change or replace the color of clothing directly on existing product images, without reshooting, restyling, or creating new samples. This is useful for fashion and e-commerce teams managing frequent color updates, seasonal collections, or restocks. Instead of organizing new photo shoots for each color variation, you can start from one original image and generate additional colorways digitally, while keeping the garment’s original shape, folds, and proportions intact.

Recolor is designed to apply new colors while preserving fabric texture, shadows, stitching, and natural light. Unlike basic recoloring tools that overlay flat color, Photoroom's AI takes into account how light interacts with clothing materials, so the result looks realistic and consistent with the original photo. This helps ensure that recolored images remain suitable for ecommerce use, where color accuracy and visual credibility influence buyer trust.

No special preparation is required. You can use Recolor on clothing and product images as they are, with or without a background. If you want more controlled results, you can optionally combine Recolor with other AI product photography tools, such as background removal or shadow adjustments, but these steps are not mandatory. Recolor is designed to fit into different workflows, from quick edits to more refined ecommerce visuals.

Recolored images can be used across product detail pages, online marketplaces, and advertising campaigns to maintain a consistent visual presence. E-commerce teams can use Recolor to update PDP images with new color variants, refresh marketplace listings without reshooting, or create ad visuals that match current campaigns. When combined with image optimization tools, recolored photos can be adapted to different channels while maintaining consistent lighting, framing, and overall quality.