7 AI product photography tools to improve marketplace visuals

High-quality photos can be the difference between a best-selling product and an item that gets lost in marketplace algorithms. In the past, producing these images would cost thousands of dollars and weeks of planning. But new tools have leveled the playing field for e-commerce sellers. Today, both solopreneurs and big teams can use AI tools to create professional images and improve product listings.

Choosing the right tool requires a bit of research. Some AI product photography tools have a steep learning curve. Others don’t allow you to produce at scale. And while many offer useful features, they aren’t explicitly designed for commerce. The wrong tool can even create additional gaps in your product photography workflow. 

With that in mind, what are the best AI tools for product photography? We did our research, and along with our own tool, Photoroom (all-in-one commerce solution for marketplace sellers), we discovered: Pic Copilot (AI lifestyle visuals with virtual models), GPT-5 (creative ideation and prompt generation), Gemini – Nano Banana (mobile enhancement and on-device editing), ProductScope AI (AI-generated product scenes), PicWish (quick background removal and fixes), and Assembo.ai (AI product photos and videos for social platforms). 

Here’s a closer look at all seven. 

7 AI product photography tools for marketplace sellers

Photoroom

What it does best: Photoroom allows e-commerce sellers to generate and edit high-quality product photography at scale, without the cost or time commitment of a studio photoshoot.

Best use case: You’re launching a new product line across multiple competitive marketplaces, including Etsy, Shopify, and Amazon. You need to produce studio-quality images of dozens of products that meet differing marketplace requirements, impress customers, and reflect your brand. 

Pros: 

• Commerce-specific AI tools like Background Removal, Instant Backgrounds, and AI Virtual Models improve the quality of your e-commerce photography.

• Batch Mode, marketplace-specific templates, and brand kits make it fast and easy to create consistent, on-brand images and tailor them to each platform.

• Product Beautifier and Product Staging show your products in their best light, increasing conversion rates and customer trust.

Pricing: The free plan includes 250 non-watermarked photos per month. Paid plans start at $7.50/month. 

Photoroom is the only AI product photography tool designed specifically for commerce resellers. 

Pic Copilot

What it does best: Pic Copilot generates realistic images of virtual models wearing your products.

Best use case: The products for your upcoming collection arrived only days before your scheduled launch, and you don’t have the time or resources to hire models. Pic Copilot lets you quickly generate realistic product photos using AI models for a faster, higher-converting launch.

Pros: Pic Copilot was designed for the fashion industry and offers several features that increase the effectiveness of AI-generated model photos, including realistic shadows and environment control. 

Pricing: Plans range from $0 for the basic plan to $12.50/month for the PicCopilot Pro+ plan.

While Pic Copilot’s Fashion AI allows fashion brands to showcase their products on models within seconds, the tool lacks features that help sellers scale, like marketplace templates and brand kits. 

GPT-5

What it does best: GPT-5 is an ideal creative partner for e-commerce sellers who need help brainstorming campaign ideas, developing creative briefs, and creating detailed prompts for AI product photography tools.

Best use case: You’re working on your third product launch this quarter, and you’re fresh out of ideas. Use ChatGPT to engineer creative briefs and prompts tailored to your product, customer, and brand guidelines.

Pros: GPT-5’s conversational interface makes it easy to create and tweak material that leads to high-converting imagery. 

Pricing: Free plans available. Paid plans start at $20/month.

Chat GPT-5 is a great creative partner, but it can’t edit photos; pair it with an AI product photography tool like Photoroom for the best results. 

Gemini – Nano Banana

What it does best: Gemini’s Nano Banana tool is excellent for on-the-go mobile fixes and creative enhancement. 

Best use case: You’re launching a new colorway for a popular product. Go to market faster by swapping the colors in the images of your original product.

Pros: 

• Modify existing images with text prompts to change backgrounds, provide new angles, or alter details like color. 

• Unlike other conversational AIs, Nano Banana is skilled at maintaining consistency from prompt to prompt across models, mascots, and products.

Pricing: $30.00 per 1 million output tokens, with each image being 1290 output tokens ($0.039 per image).

Gemini’s Nano Banana technology illustrates the potential for mobile-led AI solutions. 

For more detail, read our in-depth Photoroom vs Gemini comparison and see how the two tools compare.

PicWish

What it does best: PicWish removes and replaces backgrounds to create marketplace-ready e-commerce photos.

Best use case: You’re a clothing reseller looking to create consistency across your product imagery. Use PicWish to remove backgrounds, retouch images, and crop photos straight from your phone.

Pros: In addition to AI background removal and editing tools, PicWish offers features that speed up your workflows, such as Batch Removal for backgrounds.

Pricing: Plans start at $4.99/month. 

PicWish is a beginner-friendly AI product photo editor for sellers creating product photography on the go.

ProductScope AI

What it does best: Product Scope AI generates and styles realistic-looking product photos from any image. 

Best use case: You want to showcase your new collection of handthrown ceramics in a lifestyle setting. You use ProductScope to place your products against a cozy kitchen backdrop so customers can visualize them in their homes.

Pros: Remove and edit backgrounds based on your own prompts, pre-existing images, and selected backgrounds specifically for certain e-commerce products. 

Pricing: Plans start at $14/month.

ProductScope AI is a strong option for e-commerce sellers looking to replace and edit backgrounds, but it doesn’t have the brand or marketplace capabilities to be an all-in-one tool. 

Assembo AI

What it does best: Assembo AI allows e-commerce sellers to create dynamic, social-media-friendly videos from images.

Best use case: You frequently sell on social media platforms like TikTok and Instagram, where short-form content converts better than static images. Instead of investing in a separate video shoot, use Assembo AI to convert your existing photos into video assets.

Pros: 

• AI video creation for dynamic marketplace listings that showcase your product at all angles

• Place your product in various settings with Assembo’s AI Product Photography app. You can use Assembo’s existing background library or create custom prompts to generate backgrounds based on your specific needs. 

Pricing: Assembo’s Basic plan starts at $16/month.

Assembo AI offers the next step in AI-product photography: diversified assets for social-forward marketplaces.

Why AI tools are important for marketplace product photos

Is your camera roll filled with product shot outtakes? Are your professional photoshoots not generating the ROI you expected? Whether you’re running a side hustle or building an empire, AI photography tools can simplify your workflows, reduce your budget, and create professional product photos at scale. Sellers who enhance product images with AI also improve business performance—from higher conversion rates to more satisfied customers.

The impact is nearly universal: 96% of brands experience higher conversion rates with higher-quality e-commerce images. Prior to AI, making that change would require significant time and investment. Today, it’s as simple as downloading the right tool. And when you consider that 22% of returns happen because the item looks different in person, the importance of images that accurately showcase your products becomes abundantly clear.

What about marketplace standards? The varying interfaces and backends of Amazon, Shopify, Etsy, and other platforms require creating multiple versions of every image. AI tools for marketplace sellers, like Photoroom, can help you create compliant photos instantly, with marketplace-ready templates and features like AI Shadows and white background templates. Try them today for free with Photoroom’s desktop version.

For e-commerce sellers who want to stay competitive, an AI product photography tool is your next best investment. 

How to choose the right AI product photography tool

We’ve just compared the best AI tools for product photos, but you might encounter other options in your search. Here’s what you should consider when evaluating an AI product photography tool.

• Quality: Is it simple to use? Do the images look realistic? Do they reflect the quality of your product?

• Speed: Does this tool meaningfully reduce the time you spend on image creation? (Or are you still editing images one at a time?)

• Automation: Does the tool help you simplify repetitive tasks? 

• Branding: Are you able to create brand-aligned imagery without additional editing tools?

• Marketplace compliance: Does the tool help you create images that are optimized across platforms?

Of course, you aren’t limited to just one tool. Many sellers use multiple tools to create a complete workflow, combining the strengths of their favorite tools to get optimal results. A potential workflow could look like:

1. Prompt GPT-5 to brainstorm a creative brief

2. Put your photos and prompt into Photoroom to create your image set.

3. Make your final edits straight from your phone with Gemini’s Nano Banana. 

But most sellers find success by choosing one primary tool that handles their core workflows, rather than juggling multiple platforms for basic tasks.

For a complete experience, Photoroom offers a suite of tools designed to help you increase speed, conversion rates, and customer trust. Download Photoroom on the App Store, or try our desktop version.

Conclusion

Finding success in e-commerce used to depend on the size of your budget, team, and resources. Big corporate brands dominated marketplaces and sales, while small business owners and entrepreneurs were stuck on the sidelines. Not anymore.

AI product photography software has enabled e-commerce sellers with small budgets and big goals to work faster, cheaper, and smarter. By saving time and money while improving quality, these AI photo editors can boost conversion rates and customer satisfaction. Find the right tool, combine it with your boundless creativity, and watch your business grow.

AI product photography tools: FAQs

How do I use AI to enhance product photos for e-commerce listings? 

AI tools enhance product photos by automating tasks that previously required professional editing skills, such as removing and replacing backgrounds, placing products in realistic lifestyle settings, generating virtual model shots, and ensuring images meet marketplace standards. 

Is AI product photography good for beginners? 

Yes! AI product photography tools are designed to make studio-quality images accessible to sellers with no design or photography experience. The best tools use intuitive interfaces that require no technical knowledge. You simply upload a photo and let the AI handle complex tasks like lighting adjustments, background removal, and scene composition. 

Is there a free AI photo editor? 

Many AI product photography tools offer free versions that let you test features before committing to a paid plan. These free tiers typically include essential tools like background removal and basic editing, though they may limit the number of exports or add watermarks to images. The value of free plans varies widely. Some are truly functional for small-scale sellers, while others are just trial versions.