4 ways to achieve business success with photo editing APIs

In the rapidly evolving digital environment, businesses are always looking for innovative solutions to streamline their operations, boost efficiency, and improve outcomes. One area ripe for enhancement is photo editing and management, a critical component for e-commerce platforms, digital marketers, and online retailers. Traditional image editing methods can be time-consuming and inefficient. However, powerful image editing APIs like Photoroom can offer businesses a host of benefits that can optimize their operations and deliver measurable results.

Ways Image editing APIs can deliver tangible business results:

1. Supercharge ad asset creation and exceed ROAS targets

Creating compelling personalized ads that resonate with target audiences is crucial for maximizing return on ad spend (ROAS). However, the conventional ad creation process can be restrictive in terms of scale and flexibility. Photo editing APIs such as Photoroom’s enable businesses to enhance their ad photo creation by generating thousands of unique ad image combinations with ease. With AI-powered image backgrounds, shadows, and other creative elements, businesses can harness their creativity and achieve better results while surpassing ROAS goals.

To better understand the impact of images on ad performance, we conducted a Facebook ad A/B/C test using different ad photo variants, which we created with our Gen AI backgrounds and shadows. We observed a 34% improvement with the Gen AI ad image variant.

2. Accelerate product listing from over 24 hours to seconds

The days of spending countless hours uploading product listings are over. With Photoroom's Image Editing API, you can reduce your product listing time from over 24 hours to just a few seconds. Photoroom allows you to quickly edit and optimize your product images with unrivaled efficiency, whether it's removing backgrounds, adjusting lighting, centering, or adding AI enhancements like AI-generated shadows and generating AI backgrounds. Another advantage is reducing the amount of time and the level of effort associated with manual reworking or retouching with tools like Adobe Photoshop.

For example, here’s a sample of furniture pieces with different sizes, backgrounds, and positioning.

Using our API, you can quickly retouch these images, making them have the same position, size, and background.

3. Save costs on image preparation

In the competitive business landscape, companies frequently cater to various retailers, each with unique image requirements. Rather than paying for additional photoshoots and rounds of retouching, you can ease this challenge with Photoroom where you can create or use our pre-set templates that follow industry guidelines or customizable options for specific retailer demands. By automating image editing tasks like positioning, cropping, and size adjustments, you can reduce costs associated with preparing product images for multiple retailers while maintaining professional-level image quality.

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4. Achieve visual consistency for images in seconds

Maintaining consistency in product images is crucial for brand identity and a strong customer experience. Yet, handling images from various sources can be overwhelming, leading to inconsistencies and inefficiencies. Photoroom streamlines this process, allowing businesses to standardize images based on preset specifications with ease. Whether it's maintaining creative control and uniformity across sellers or brands on a marketplace or standardizing images for internal use, Photoroom simplifies the challenges of image standardization.

Here are some images where we wanted to focus on the main item:

Using our API, we retouched the images simultaneously by adding a uniform margin, providing more focus on the items on display consistently.

In conclusion, adopting image editing APIs such as Photoroom signifies a significant change in how businesses handle advanced image editing and management for e-commerce or marketplace product listings and ad creatives. By incorporating automation and customization without the need to build tools from scratch, businesses can optimize operations, boost creativity, and achieve better business results. Whether it's speeding up product listings, enhancing ad creation, or standardizing images, Photoroom helps businesses stay competitive in today's evolving digital landscape.

Related articles:

• Top 4 tips for creative agencies to create viral campaigns

• How does an API for image editing works

• How to process hundreds of product images using the Photoroom API

• How AI photo editing boosts ad performance by up to 29%