Our story began in 2019, when Matt - then a product manager at GoPro - received an urgent email: his app was about to get featured, and the marketing team needed new visuals, fast. There was just one problem… the designer was OOO.
Determined to help, Matt opened a clunky photo editing tool and began painstakingly tracing the edges of each object in the image with the lasso tool. Hours later, he had a finished asset and a newfound frustration.
That long night stuck with Matt.
Months later, while swapping ideas with Eliot - an engineer who saw the potential of AI before the rest of us caught on - he realized he wasn’t alone. He hit a bottleneck many teams know: creating fast, beautiful visuals eats hours. For a business, that means slower launches, stale listings, and sales left on the table.
Today, Photoroom helps entrepreneurs, marketers, and global teams produce high-quality content without the traditional bottlenecks. From automated editing to AI-generated scenes, we’re building the future of visual creation.
Because we’re not just great at removing backgrounds. We’re removing the barriers between great ideas and great visuals.
