What's new in product: December 2025

Many, many exciting updates, particularly on the web. We've brought some of your favorite mobile features to desktop, including More Angles and Video. Plus, launched a brand new Recolor tool to help you scale product listings faster than ever. Here's everything new in December.

Recolor tool

Big news — our Recolor tool is now live on the web for all users! This new feature lets you instantly transform any product image into the exact color you need with just a few clicks. It’s a powerful way to speed up content creation, expand your colorway library, and experiment freely without reshoots or manual edits. We’re already working on multi-color support and richer color options, and bringing this update to mobile. Stay tuned!

Platform: New to web, available on iOS and Android

For: Max and Ultra users

Create product videos on the web

We’ve rolled out a new video creation experience on the web, making it easier than ever to bring your products to life. A quick prompt helps you shape the story, and simple controls let you get the perfect shot. You can jump into video from the homepage or directly from your content—simple. It’s a fast, seamless way to add eye-catching video to your product listings—and there’s more on the way soon.

Platform: New to web, available on iOS and Android

For: Max and Ultra users

Scale your product photography with studio-ready templates

You asked, we listened. We've launched a new collection of Studio templates built for batch editing, designed to give your product listings the polished, consistent look that drives conversions.

The new templates feature minimal, neutral aesthetics—cool greys to warm beiges with clean shadows—used by top e-commerce brands. So if you're editing hundreds of images, you'll get consistently professional results that build trust and drive sales.

Platform: Web

For: All users

More Angles is on the web!

Online shoppers can't touch your products—but they can see them from every angle. More Angles instantly generates alternative views for any AI image, giving customers the front, back, side, and detail shots they need to buy with confidence. The impact? Sellers report 30-94% higher conversions and fewer returns with multi-angle listings. No reshoot required, just seconds to create a complete gallery.

Access angles from the quick-action button and give shoppers the complete view that turns browsers into buyers.

Platform: New to web, available on iOS and Android

For: All users

Studio Shot: Now with more creative control

Studio Shot transforms simple product photos into professional studio-quality images with realistic lighting, shadows, and backgrounds.

What's new: Customize the background, adjust shadow intensity, and resize your product to get the exact composition you need. Perfect for maintaining brand consistency across your catalog or adapting images for different platforms—all without leaving the editor.

Platform: iOS

For: All users

Coming soon

Bundle

Generate a variety of product shots from a single image.

Platform: iOS, Android, Web.

For: All users