AI 이미지 프롬프트 50가지로 크리에이티브한 배경 만들기
비즈니스 소유주나 콘텐츠 크리에이터라면 누구나 한 번쯤은 제품 사진에 사용할 완벽한 배경을 찾기 위해 스톡 이미지로 가득한 페이지를 스크롤해 본 적이 있을 겁니다. 아무리 검색해도 적절한 배경이 안 나오면 Google에 입력하는 검색어가 점점 길고 구체적으로 바뀌었을 거예요. 원하는 바가 확실하다 하더라도 찾는 것은 또 다른 문제이니까요.
인공 지능이 뉴 노멀이 된 세상에서 이제 이처럼 길고 구체적인 검색어는 '프롬프트'라고 불립니다. 이러한 프롬프트가 기존의 검색 쿼리와 다른 점이 있다면, 이미지를 찾아주는 것을 넘어서서 생성형 AI를 활용해 원하는 이미지를 직접 만들어 준다는 것입니다.
이제 Google에 검색어를 입력하는 대신 AI 이미지 생성 도구에 요청 사항을 입력하기만 하면 나를 위한 이미지를 만들어 줍니다. 입력한 프롬프트를 바탕으로 이미지의 일부만을 생성하는 것도 가능합니다(예: 극사실적인 배경).
최종 이미지가 잘 나오려면 그만큼 양질의 정보를 제공해야 하는데요. 따라서 이번 아티클에서는 패션, 가구, 핸드메이드 제품 등 다양한 업계에서 사용되는 AI 프롬프트를 제대로 작성하는 방법을 안내하고, 프롬프트 모범 사례를 공유해 드리겠습니다. 상상하는 바를 실현하여 제품 이미지를 고품질로 생성해 보세요.
AI 프롬프트란?
AI 프롬프트란 사용자가 AI 시스템에 제공하는 명령어 또는 설명입니다. 프롬프트를 입력하면 신경망을 사용해 텍스트 또는 이미지와 같은 결과를 원하는 대로 생성할 수 있죠. AI 이미지 생성기에 프롬프트를 입력하면 AI가 학습된 데이터에 따라 해당 프롬프트를 분석하여 입력한 설명에 맞는 패턴과 참조를 찾아줍니다. 생성형 AI는 이러한 방식으로 매번 새로운 결과물을 만들어 냅니다.
AI를 사용하여 텍스트를 이미지로 변환하는 작업은 처음부터 대중적으로 사용되지는 않았지만, Midjourney AI와 같은 AI 아트 생성기 도구 덕분에 더 간편해지고 널리 퍼지게 되었죠.
전문 디자이너부터 취미로 작업하는 사람까지 누구나 구상한 것을 입력하기만 하면 정교하고도 아름다운 이미지를 만들 수 있습니다. 현재 많이 사용되고 있는 OpenAI ChatGPT의 경우 프리미엄 요금제를 구입하면 텍스트를 이미지로 바꿔주는 AI 이미지 생성기를 사용할 수 있습니다.
AI를 사용해 이미지를 생성할 때는 이러한 프롬프트가 AI 시스템을 올바른 방향으로 가이드해 줍니다. 잘 작성된 프롬프트란 단순히 이미지를 묘사하는 것을 넘어서서 아트워크의 분위기, 톤, 스타일까지 설정하는 것이라고 볼 수 있습니다. 프롬프트를 아주 실력이 좋은 아티스트와 소통하는 한 가지 방식이라고 생각해 보세요. 이 아티스트는 내가 쓰는 언어를 구사하지는 못하지만, 알고리즘과 패턴을 통해 단어들을 이해합니다.
배경 이미지를 효과적으로 생성해 주는 AI 프롬프트 예시
쉽게 수정해 사용할 수 있는 AI 프롬프트 예시를 몇 가지 소개합니다. 배경 이미지를 처음 생성할 때 도움이 될 거예요.
일반적으로 쓰이는 AI 배경 프롬프트 10가지
다음에 제시된 창의적인 프롬프트를 수정하거나 추가 작성하여 다양한 유형의 제품에 응용해 보세요.
부드럽고 뉴트럴한 색상에 은은한 그림자가 들어간 미니멀하고 우아한 배경. 세련되고 고급스러운 느낌.
풍성한 녹음, 맑고 파란 하늘과 함께 활기찬 자연 풍경이 펼쳐진 야외 배경. 야외 활동 또는 친환경 관련 제품에 잘 어울리는 느낌.
매끄럽고 세련된 건물들이 모노톤으로 펼쳐진 현대 도시 풍경 배경. 테크 또는 라이프스타일 제품에 잘 어울리는 느낌.
따뜻하고 자연스러운 톤에 오래된 나무와 낡은 석재 텍스처가 들어간 소박한 빈티지 스타일 배경. 수공예 제품이나 전통 제품에 어울리는 느낌.
파스텔 컬러에 풍선이나 콘페티처럼 발랄한 요소가 들어간 밝고 경쾌한 배경. 어린이용 제품이나 재미, 라이프스타일을 위한 제품에 어울리는 느낌.
과감한 색상과 역동적인 패턴이 들어가 예술적이고 추상적인 느낌으로 시선을 사로잡는 생생한 배경. 창의적인 제품이나 디자인에 중점을 둔 제품에 어울리는 느낌.
부드러운 스톤, 대나무, 잔잔한 물과 같이 고요한 요소가 들어가 차분하고 스파 같은 배경. 웰니스 또는 뷰티 제품에 어울리는 느낌.
풍부한 텍스처와 컬러, 골드 또는 실버 포인트, 고급스러움이 어우러져 럭셔리하고 호화로운 배경. 하이엔드 럭셔리 제품에 어울리는 느낌.
편안하고 포근한 분위기에 부드러운 조명, 푹신한 텍스타일, 따뜻한 톤이 어우러진 집처럼 아늑한 배경. 홈 제품이나 힐링 제품에 어울리는 느낌.
메탈릭한 질감과 네온 빛이 어우러져, SF 세계관을 연상시키는 미래적인 분위기의 배경. 혁신적인 최첨단 기술 제품에 어울리는 느낌.
주얼리 제품용 배경 이미지를 생성하는 프롬프트 10가지
다음은 주얼리 제품 사진을 위한 배경 이미지 제작에 특화된 맞춤형 프롬프트 10가지입니다. 각 프롬프트는 다양한 주얼리 유형에 어울리는 고유한 분위기를 연출하도록 작성되어 제품의 특성을 돋보이게 해 주고, 여러 스타일과 테마를 아우르며 디테일을 더해줍니다.
부드러운 뮤트 컬러로 구성되어 수공예 주얼리의 정교한 디테일을 돋보이게 하는 미니멀하고 우아한 배경. 럭셔리하고 특별한 느낌을 불러일으키며 은은한 텍스처가 제품으로부터 시선을 분산시키지 않은 채 깊이를 더하고, 각 제품에 깃든 장인 정신과 품질을 강조하기에 적합하도록.
블랙과 그레이 톤의 세련된 모노톤에 다이아몬드 주얼리의 반짝임을 강조해 주는 슬릭하고 모던한 캔버스 배경. 유광 마감 처리를 통해 빛을 반사시켜 모든 보석의 광채를 한층 더 강조하도록.
어두운 블루에 별이 반짝이는 밤하늘 테마로 주얼리 원석의 신비로움을 완벽하게 돋보여 주는 몽환적인 배경. 희미한 별자리나 은은한 달빛 같은 요소들이 주얼리의 자연스러운 아름다움을 해치지 않으면서도 이 세상 같지 않은 우아함을 더하도록.
부드러운 파스텔 톤에 섬세한 플라워 패턴이 들어간 로맨틱 플로랄 스타일의 배경. 꿈결 같으면서도 여성스러운 분위기로 진주나 로즈 골드 주얼리에 잘 어울리도록. 은은하면서도 우아한 디자인으로 유행을 타지 않는 매력을 전달해야 합니다.
A luxurious, velvet-textured backdrop in deep jewel tones like emerald green or sapphire blue, designed to complement the richness and opulence of gold and precious stone jewelry. The plush texture should add depth and a tactile quality to the images.
An Art Deco-inspired background with bold geometric patterns and a combination of gold, black, and ivory tones, perfect for vintage-style jewelry pieces. The backdrop should capture the glamor and sophistication of the Roaring Twenties.
A rustic, natural wood background with a raw, unpolished texture, offering a striking contrast to finely crafted silver jewelry. This backdrop should evoke artisanal charm and the handcrafted quality of each jewelry piece.
An oceanic theme with soft blues and greens, incorporating subtle wave patterns or coral motifs. This backdrop is ideal for jewelry with marine-inspired designs or pieces featuring blue gemstones like aquamarine or turquoise.
Beautifully placed on a woman’s ear lobe, with her top and hair visible in the background. Ideal for portraying earrings on a model.
A classic, timeless background with a hint of vintage luxury, featuring muted golds and antique textures. This backdrop is suitable for heirloom pieces, evoking a sense of history and legacy while highlighting the intricate details and craftsmanship of each jewelry item.
10 prompts to create background images for fashion products
Creating detailed prompts for background images tailored to fashion products involves capturing the essence of the style and mood of the clothing line. Here are 10 detailed prompts for such backgrounds:
A chic, urban streetscape with muted tones and modern architectural elements, ideal for contemporary fashion lines. The background should have a dynamic, cosmopolitan feel, emphasizing clean lines and minimalist aesthetics, suitable for showcasing sleek and sophisticated apparel.
A bohemian, natural setting with elements like wildflowers, soft earthy tones, and a sun-kissed meadow. This background is perfect for ethereal, free-spirited fashion items, emphasizing flowy fabrics and vibrant patterns.
A classic, Parisian-inspired backdrop with elements of vintage elegance, such as wrought iron balconies and quaint cobblestone streets. This setting is ideal for timeless fashion pieces, offering a blend of romance and sophistication.
A bold, graffiti-covered urban wall, conveying an edgy, street-style vibe. The backdrop should be colorful and vibrant, making it perfect for showcasing trendy, youthful fashion lines that embrace a rebellious and expressive spirit.
A minimalist, Japanese-inspired setting with clean lines, neutral colors, and elements of Zen simplicity. This backdrop is ideal for minimalistic, avant-garde fashion, emphasizing the purity of form and innovative designs.
A luxurious, high-fashion runway background with glossy floors and dramatic lighting. This setting is designed to emulate the glamor of a fashion show, perfect for haute couture and designer pieces that demand a sophisticated and stylish presentation.
An artistic, abstract background with splashes of bold colors and unconventional patterns, suitable for eclectic and artistic fashion lines. This backdrop should evoke creativity and uniqueness, complementing fashion that makes a statement.
A cozy, rustic cabin setting with warm wooden textures and a homey feel, ideal for casual, comfort-focused fashion like knitwear and loungewear. The backdrop should evoke a sense of comfort and relaxation.
A dreamy, soft-focus garden with blooming flowers and gentle sunlight, creating a romantic and whimsical setting. This background is perfect for spring collections, bridal wear, or any fashion line that embodies femininity and grace.
A sleek, futuristic setting with metallic surfaces and neon accents, creating a cutting-edge and modern vibe. This backdrop is ideal for fashion that is forward-thinking and innovative, aligning with trends that push the boundaries of traditional fashion.
10 prompts to create background images for furniture products
Background images for furniture products should set a scene that complements the furniture's style, function, and design. Products in this category include both interior and exterior decor. Here are 10 detailed prompts for your furniture products.
A modern, minimalist living room setting with clean lines, neutral colors, and ample natural light, perfect for showcasing contemporary furniture designs. The backdrop should emphasize simplicity and elegance, highlighting the furniture's sleek and sophisticated silhouette.
A cozy, rustic cabin interior with warm wood tones, a stone fireplace, and soft, ambient lighting. This setting is ideal for rustic or traditional furniture pieces, emphasizing comfort and a homely feel.
An outdoor patio scene with lush greenery, flowering plants, and a serene garden ambiance. This backdrop is perfect for garden or patio furniture, creating an inviting outdoor living space that showcases the furniture's durability and style.
An industrial loft space with exposed brick walls, high ceilings, and metallic accents. This setting suits industrial-style furniture, highlighting its raw, edgy aesthetics and robust materials.
A luxurious, opulent living room with rich textures, elegant draperies, and sophisticated decor. Ideal for high-end, luxury furniture pieces, this backdrop should exude a sense of grandeur and refinement.
A bright, airy Scandinavian-style interior with white walls, light wood floors, and minimal decor. Perfect for showcasing Scandinavian or mid-century modern furniture, emphasizing functionality and a clean aesthetic.
An artistic studio space with large windows, abstract art on the walls, and a creative, eclectic vibe. This setting is great for bohemian or unique, handcrafted furniture pieces, highlighting their artistic and unconventional design.
A classic, traditional study with rich wooden paneling, a grand bookcase, and a vintage world map. This backdrop is suitable for classic, timeless furniture pieces, evoking a sense of heritage and sophistication.
A contemporary, high-tech home office with sleek gadgets, modern art, and a dynamic, functional layout. Ideal for modern office furniture, this backdrop should emphasize the furniture's ergonomic design and adaptability.
A tranquil, Zen-inspired bedroom with soft, muted colors, simple decor, and a peaceful, balanced ambiance. This setting is perfect for minimalist bedroom furniture, highlighting its serene and uncluttered design.
BONUS: 10 prompts to create background images for handmade/home-made goods
We created a special section for “artisanal” products ranging from skincare products to baked goods. It is a wide spectrum for every business owner that makes and sells products like jams, soaps, candles, etc. These prompts focus on themes that emphasize handcrafted quality, natural ingredients, and the unique charm of small-scale production.
A rustic, natural setting with elements like raw wood, burlap, and greenery, highlighting the handmade and organic nature of artisanal skincare products. The backdrop should convey a sense of earthiness and purity, reflecting the natural ingredients used.
A cozy, home-kitchen scene with warm lighting and vintage cookware, perfect for showcasing homemade baked goods. The backdrop should evoke feelings of warmth and comfort, reminiscent of traditional baking.
An elegant, minimalist shelf with soft, neutral tones and delicate ceramic or glass containers. This backdrop is ideal for presenting artisanal beauty products, emphasizing simplicity, quality, and understated luxury.
A vibrant, farmer's market set up with fresh produce, flowers, and hand-lettered signage. This setting suits a range of artisanal food products, emphasizing freshness, quality, and community-based production.
A traditional, old-world workshop with tools and raw materials visible, ideal for handcrafted goods like soaps or candles. The backdrop should tell the story of craftsmanship and the attention to detail in each product.
An outdoor, garden setting with natural light and a focus on lush plants and flowers. This background is perfect for herbal skincare products, connecting the product to its botanical origins.
A quaint, country-style pantry with wooden shelves, jars of preserves, and handmade pottery. This backdrop is suitable for artisanal food items like jams, sauces, or jars of honey, emphasizing homestyle quality and tradition.
A chic, boutique-like setting with elegant displays and sophisticated decor, ideal for showcasing high-end, artisanal products like specialty chocolates or gourmet cheeses. The backdrop should convey exclusivity and luxury.
A creative, art studio ambiance with splashes of paint and artistic tools, suitable for uniquely designed artisanal products like hand-painted ceramics or custom jewelry. The backdrop should reflect creativity and one-of-a-kind designs.
A serene, spa-like environment with elements like pebbles, bamboo, and softly flickering candles. This setting is perfect for artisanal wellness products, emphasizing tranquility, balance, and self-care.
How to write a good AI prompt
Creating the perfect AI prompt is an art form in itself. You have to balance between descriptive prompts which are enough to guide the AI image generator and leaving room for creative interpretation.
A well-crafted prompt has the following features:
Clarity: Clarity in your prompts ensures that the AI understands exactly what you are looking for. This means being specific about the elements you want in your image, such as the type of objects, the setting, or the main focus. However, it’s important to strike a balance – too much detail can be limiting, while too little can lead to unpredictable results.
Descriptiveness: Using descriptive language in your prompts gives the AI a richer palette to work from. Describe not just the objects but also the mood, the lighting, the style, and even the textures and aspect ratio.
Creativity: One of the most exciting aspects of AI-generated art is its ability to interpret and realize creative, whimsical ideas. Don't shy away from proposing unconventional or imaginative concepts. This creative freedom is what sets AI art apart from traditional stock images, providing a unique opportunity to stand out.
Open-endedness: While details are important, there's a fine line between being descriptive and being overly prescriptive. If a prompt is too restrictive, it can limit the AI’s creative potential, leading to images that feel forced or unnatural. On the other hand, a prompt that’s too open-ended might result in something far from your desired outcome.
How to write good AI prompts for product background images
An AI-generated background tailored to complement your product can enhance its appeal and convey the right message to your audience. Here's how to craft effective prompts that result in perfect backgrounds for your product photos:
Provide specific product context
AI image generators are not humans; they don't see the world and objects like we do. They interpret textual prompts literally and lack the intuitive understanding that humans have.
Therefore, the first step in crafting an AI prompt for product background images is to specify the product, its intended use, and its emotional appeal. For example, if you are trying to create background images for a luxury watch, using terms like “elegance,” “sophistication,” or “prestige” can guide the AI to generate backgrounds that embody these qualities.
Describe your product style
The words used in your AI prompt should reflect your product's essence. Think of personality traits you would assign to your product. Is it fun, whimsical, and vibrant, or is it sophisticated, minimalist, and modern? The answer to this will dictate your choice of words.
For instance, for a playful product, you might use words like 'lively', 'colorful', 'vibrant colors', 'dark tones', 'bright colors' or 'whimsical,' whereas, for a sophisticated product, you might opt for 'elegant,' classy,' or 'refined.'
You can also consider the emotions you want to evoke in your audience when they see your product. Words that evoke happiness, comfort, excitement, or trust can guide the AI to create backgrounds that resonate emotionally with your audience.
📚 Further reading: Learn how to create AI backgrounds using an image for reference with our article about image prompting for beginners.
Add contextual elements
Contextual elements are key to placing your product in an environment that enhances its appeal and connects with your target audience. Think about where your product would ideally be used or enjoyed. This helps the AI image generator to create a setting that speaks directly to the intended use and audience of the product.
For example, for outdoor gear, you might picture a mountainous landscape or a forest scene, while sandy shores and blue skies can create an inviting backdrop for a beachwear line.
Also, consider the lifestyle your product fits into. A background with opulent settings or high-end ambiance can be effective for luxury items. For products like hiking boots or camping equipment, use backgrounds that show rugged landscapes, mountain ranges, or forest trails. These settings resonate with the adventurous spirit of the target audience and the product's intended use.
Add texture details
The texture of the background in product images can significantly influence how the target audience perceives and receives the product. It can convey the quality and nature of the product. For instance, a product made from natural materials might be best presented against a matte, earthy texture, emphasizing its organic origins. Including the expected lighting styles (cinematic lighting, natural lighting) can also help to create the desired image.
It's great to use textures in the background that mirror or complement the product's qualities. If your product has a rugged, durable feel, a background with similar textures can reinforce this attribute.
But sometimes, contrasting the product's texture with the background can make the product stand out more. For instance, a sleek, modern gadget against a rustic wooden backdrop can create a striking contrast that draws the eye.
Align your brand’s aesthetic
Consistency in visual branding is critical to establishing a solid brand identity. The background of your product images should align with your brand's overall aesthetic, including color schemes, values, and themes.
If your brand uses specific colors in its branding, include these in your prompt. This ensures that the backgrounds will be consistent with your brand's color palette, enhancing brand recognition and cohesiveness.
You should also use backgrounds that reflect your brand's values. For example, if sustainability is a core value, backgrounds with natural elements or themes of eco-friendliness can reinforce this message.
You may also like to read: 14 product photography ideas to boost online sales
How to use prompts in Photoroom’s AI image generator
When you're using Photoroom’s Instant Backgrounds to jazz up your product photos, you can direct the AI behind our technology using the Custom Prompts feature. This feature allows you to describe and create a more specific AI-generated background for your product photos. It is accessible in the mobile and web app.
To access the Custom Prompts feature, open Photoroom and select “AI Backgrounds” from the Create page. Once you upload an image, you can customize prompts by clicking the pencil icon or "Create a background" at the top right corner of your screen.
There are three ways to use custom prompts in Photoroom:
Assisted prompts: As implied, Photoroom assists you in writing prompts for your image. It provides a form-like structure for you to follow so you can fill in simple words like where you want your product to be (e.g., on a table) and the things you want in the background.
Manual prompts: With manual prompts, the world is your oyster. Follow the tips we shared earlier to craft detailed prompts or you can modify any of the prompts above. There is an optional "negative prompts" tab to fill out anything you don't want in your image. For example, if you want a beach sand scene, you can put "water" in the negative prompts tab so the AI knows to focus just on the sand.
Image prompts: This feature allows the AI image generator to create a background based on an image. It is available in the Photoroom web and iOS apps. You can upload the picture you want to guide the AI with or search for one in Unsplash directly from the app, and the AI will generate an image inspired by your image prompt.
For more detailed information on how to use each of these custom prompt features, here's a detailed guide to help you.
Instantly generate background images with AI
Photoroom’s Instant Backgrounds is an AI image generator that adapts to the lighting and shadows of your original photo and builds a background neatly around it. With the ability to write your prompts, you have complete control over the generated background's style, mood, and elements.
FAQs about AI prompts
Is there a free AI image generator?
Yes, there are several free AI image generators who use generative AI, available online which allow users to create AI-generated images with certain limitations or features based on the free plan.
What is a good prompt for AI backgrounds?
A good prompt for AI backgrounds should be clear, descriptive, and imaginative, specifying elements like the mood, style, color scheme, and key features relevant to what you want to portray in the background.
How can I create my own AI images?
You can create your own AI images by using AI image generation tools or platforms, where you input a detailed text prompt and the AI software generates ai generated content based on your specifications.
Which art styles can I use for prompting?
There are several art styles that you can use for prompting, depending on your preferences and the message you want to convey. Some popular art styles for prompting include realistic, abstract style, pop art, minimalism, impressionism, surrealism, style of cubism, watercolor painting, comic book style and collage.
Are there prompt generators?
You can use tools like ChatGPT to help you create descriptive prompts if if is difficult to create your own effective prompts. ChatGPT prompts can help you to achieve to create the art style (classic style or artistic style) that you are looking for.
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