Top AI tools to transform your business in 2025
The market for AI tools is enormous, and growing at an incredible 35.7% annual growth rate. Today, the industry’s estimated value is $214.6 billion. By 2030, that’s expected to hit an eye watering $1.339 trillion. And while ChatGPT usually gets a mention during dinner table conversations, it’s far from the only player in this rise of AI.
This guide is going to take a small bite out of that massive market, profiling 43 stand out AI tools that will help transform your business and boost your productivity in 2025.
A word of warning: The AI market is changing incredibly fast, with new entrants to the market emerging all the time. We encourage you to use this article as a starting point in your research, and keep tabs on how these tools—and new ones we haven’t mentioned—evolve as the AI race accelerates.
No further ado. Let’s dive in! Jump ahead using the links below if you have a specific use case or tool in mind.
AI tools for image generation (DALL-E 3, Midjourney)
AI tools for for digital marketing (Albert.ai, Optimove, Tidio)
AI tools for presentation (Plus.AI, MagicSlides)
AI tools for small businesses (Dreamhouse AI Business Advisor, Zia by Zoho CRM, Upmetrics)
AI tools for productivity (ChatGPT, Notion, Personal AI)
AI tools for for data analysts (Tableau, Coefficient)
AI tools for research (Paperguide, Consensus)
AI tools for coding (GitHub Copilot, Cursor)
AI tools for video editing (DaVinci Resolve, Goldcast Content Lab)
AI tools for graphic design (Canva, Designs.AI)
AI tools for SEO (Surfer SEO, Ahrefs)
AI transcription apps and meeting assistants (Otter.ai, Fireflies)
AI tools for photo editing
Photoroom
First on our list of the best photo editors is Photoroom (surprise!). We’ll get ourselves out of the way first so that we can spend time profiling the other 42 AI tools in the list.
Photoroom is a powerful AI-driven photo editing platform built for individuals, small businesses, and large enterprises. Its suite of AI-driven photo editing tools simplifies the process of creating professional-quality visuals, from product images to social media content.
Trusted by leading brands like Shopify, Netflix, Warner Brothers, and Doordash, Photoroom supports efficiency with scalable workflows and intuitive AI-powered features.
Key AI tools:
AI Background Remover Automatically removes backgrounds from images, creating transparent or customizable backdrops ideal for product photography and marketing materials.
AI Backgrounds. Generates realistic, studio-quality backgrounds in seconds, enabling users to enhance their visuals effortlessly.
AI Images. Turns text descriptions into high-quality visuals, making it easy to create logos, social media graphics, product shots, and more in just a few clicks.
AI Retouch. Removes unwanted objects or blemishes with precision, ensuring clean and professional imagery.
AI Image Expander. Extends the frame of an image seamlessly, making it perfect for creating banners or resizing photos for various platforms.
Learn more about Photoroom’s full suite of traditional and AI tools.
Key uses:
Ecommerce sellers looking to enhance product images for online marketplaces.
Content creators crafting engaging social media visuals.
Large-scale enterprises standardizing brand aesthetics across campaigns.
Sample user flow:
An ecommerce shop owner needs to update its catalog for a new product line quickly to best position themselves for the holiday sales season.
The team uploads product images in bulk to Photoroom. Using the AI Background Remover and Batch Editor, they remove unwanted backdrops and apply clean, branded backgrounds in just a few minutes. The AI Expand tool adjusts image dimensions to fit multiple platform specifications.
The finalized images are exported in HD and uploaded to their ecommerce site and promotional materials.
Pros:
Wide range of AI tools for diverse industries.
Batch processing saves time for businesses handling large volumes of images.
Intuitive interface accessible to users of all experience levels.
Cons:
Advanced features are locked behind the Pro or Enterprise plans.
Requires consistent internet access for optimal performance.
Cost:
Free plan: Includes basic tools like background removal.
Pro plan: Starting at $10.42/month (billed annually), includes advanced AI tools and HD exports.
Enterprise: Custom pricing for scalable API integrations and team collaboration.
Pixlr
Available as a web-based platform and mobile app, Pixlr provides essential photo editing features alongside advanced tools like AI cutouts and filters. It balances usability with powerful editing capabilities, making it a favorite for on-the-go edits.
Key uses:
Removing backgrounds with AI cutout.
Applying professional-grade filters and effects.
Editing and retouching images for social media.
Designing promotional graphics with templates.
Sample user flow:
A freelance graphic designer uses Pixlr to create a promotional social media post. The tool’s AI cutout removes the background from a product image, and the designer adds text and effects using pre-designed templates, producing a polished graphic in minutes.
Pros:
Free to use with extensive features.
Web-based, requiring no local installation.
Supports image layers for advanced editing.
Cons:
There are ads in the free version that might disrupt your workflow.
Performance tends to lag with larger images or multi-layered designs.
Limited exports in the free version.
Cost:
Free plan: Core editing tools and features.
Premium plan: $7.99/month, unlocking additional filters, effects, and ad-free editing.
AI tools for image generation
DALL-E 3
Using natural language processing, Dall-E 3 translates user prompts into photorealistic or artistic images, making it a favorite for content creators, marketers, and designers. It stands out for its ability to interpret nuanced and complex prompts, helping to quickly turn abstract concepts into visuals.
Key uses:
Generating creative imagery for marketing campaigns.
Producing custom artwork or design elements.
Enhancing content creation with unique visuals.
Sample user flow:
A marketer inputs a detailed description of their brand’s theme into DALL-E 3. The tool generates a series of unique, high-resolution images that align with the campaign’s aesthetic, saving time and creative resources.
Pros:
High-quality and detailed image output.
Intuitive for users with little to no design skills.
Seamless integration with OpenAI’s broader ecosystem.
Cons:
Limited free usage, with additional credits required for heavy users.
The tool can struggle with highly abstract or ambiguous prompts.
It can take a lot of refinement to land on an image that suits your needs.
Midjourney
Using a Discord-based interface, Midjourney allows users to refine their text prompts incrementally to achieve their desired output.
Key uses:
Producing artwork for branding or personal projects.
Crafting conceptual designs and mood boards.
Enhancing storytelling with vivid imagery.
Sample user flow:
A creative director uses Midjourney to create concept art for a branding project. By iterating text prompts, they refine the output into vivid, stylized visuals that capture the campaign’s vision and inspire further design work.
Pros:
Great for artistic and stylized image creation.
Active user community providing inspiration and prompt guidance.
Supports iterative refinement images generated through the platform.
Cons:
Requires familiarity with Discord to use effectively.
Less suitable for photorealistic image generation.
Cost:
Basic plan: $10/month for limited access.
Standard plan: $30/month for unlimited personal use.
Pro plan: Higher tiers for commercial use and advanced features.
💡Looking for another gen AI tool for image creation? Check out our article on Midjourney alternatives.
AI tools for for digital marketing
Albert.ai (for automation)
By analyzing real-time data related to those campaigns and channels, Albert.ai adjusts ad placements, optimizes targeting, and reallocates budgets to maximize ROI. This self-learning system continuously enhances campaign performance based on outcomes, making it a powerful ally for marketers aiming to streamline advertising efforts.
Key uses:
Automating ad creation and optimization for Google Ads, Facebook, and Instagram.
Adjusting budgets dynamically to maximize return on ad spend (ROAS).
Identifying high-value audience segments for precise targeting.
Generating performance reports with actionable insights.
Sample user flow:
An ecommerce business uses Albert.ai to run a multi-channel ad campaign. The tool analyzes real-time performance, reallocates budgets to high-performing ads, and adjusts targeting. With minimal manual input, the business boosts conversions while reducing ad spend, and without having to have substantial in-house expertise to manage these campaigns.
Pros:
Saves significant time in campaign setup and monitoring.
Continuously learns and adapts for better performance.
Provides detailed analytics to inform marketing strategies.
Cons:
Initial onboarding and setup can be complex.
Custom pricing may be prohibitive for smaller businesses.
Cost:
Pricing is tailored based on business size and campaign complexity.
Optimove (for customer relationship management)
It specializes in the hyper-segmentation of customer and lead lists, enabling businesses to design personalized marketing campaigns that resonate with specific audience clusters. With its predictive analytics, Optimove anticipates customer behaviors like churn or repeat purchases, helping businesses retain more customers and boost lifetime value.
Key uses:
Personalizing email campaigns based on customer purchase history.
Predicting churn risk and launching retention strategies.
Optimizing marketing efforts across channels like SMS, email, and push notifications.
Conducting A/B tests to refine campaign effectiveness.
Sample user flow:
A subscription business onboards Optimove to identify customers at risk of churning. The tool segments these users and launches tailored retention campaigns with personalized offers. As a result, the business reduces churn and increases customer lifetime value, ultimately improving their bottom line.
Pros:
Advanced segmentation for precise targeting.
Scales easily for businesses with large customer bases.
Comprehensive analytics at various customer stages provide deep and actionable insights.
Cons:
Requires integration with existing CRM systems, which can take time and technical expertise.
Pricing may not suit startups or small businesses.
Cost:
Tailored pricing plans depending on business needs and customer base size.
Tidio (for conversion rate optimization)
Its chatbots handle inquiries 24/7, offering personalized interactions that engage customers in real time. Tidio integrates seamlessly with ecommerce platforms like Shopify and WooCommerce, making it ideal for online businesses looking to enhance customer support and reduce cart abandonment.
Key uses:
Automating FAQs and routine inquiries to reduce customer service workload.
Engaging potential customers with personalized product recommendations.
Capturing leads through proactive website chat interactions.
Reducing cart abandonment rates with real-time assistance.
Sample user flow:
An online retailer deploys Tidio chatbots to handle routine queries from website visitors. Customers receive instant responses, and complex issues are routed to live agents. This improves support efficiency, reduces response times, and boosts customer satisfaction.
Pros:
Easy to implement and use, with a beginner-friendly interface.
Scalable pricing options, including a free plan for small businesses.
Integrates with popular ecommerce platforms like Shopify and WooCommerce.
Cons:
Limited features on the free plan.
Chatbots may require fine-tuning for advanced use cases.
Chatbots should be set up to push customers to live agents when more complex questions arise.
Cost:
Free Plan: Basic features available, including chatbots for up to 100 unique visitors per month.
Starter Plan: Begins at $29/month, offering live chat and expanded chatbot capabilities.
Scaling Plans: Additional costs for premium features like increased chatbot interactions or integrations, depending on business needs.
AI tools for presentations
Plus AI
Designed for teams and individuals, it provides pre-built templates, automated content suggestions, and real-time editing features. Plus AI integrates with tools like Google Slides and PowerPoint, allowing users to generate visually appealing slides on their platform of choice in significantly less time.
Key uses:
Creating professional slide decks quickly with AI templates.
Automating layout design and visual alignment.
Enhancing presentations with content recommendations.
Collaborative editing for teams in real time.
Sample user flow:
A project manager uses Plus AI to prepare a team presentation. After inputting the topic and key data points they’d like to cover in their presentation, Plus AI generates a slide deck that visually outlines these key messages. The manager tweaks slides with real-time editing tools, saving hours typically spent on manual design and alignment.
Pros:
Easy-to-use interface with intuitive AI features.
Seamless integration with popular presentation tools.
Speeds up presentation creation, reducing manual effort.
Cons:
Customization options may be limited for highly creative designs.
Some advanced features require a premium plan.
Cost:
Basic features start at $10 per month.
Pro plans start at $20 per month and offer additional functionalities, priced based on team size and usage needs.
MagicSlides
Users can enter a topic or key points they want to cover, and MagicSlides will create a fully formatted presentation, complete with slides, visuals, and text. It’s ideal for professionals, educators, and students that need high-quality slide decks quickly.
Key uses:
Generating slides from text inputs or structured outlines.
Automatically incorporating graphics and charts into presentations.
Editing slide content with suggestions from AI.
Sample user flow:
A teacher enters lecture topics and key bullet points into MagicSlides. The tool automatically creates a structured slide deck with formatted visuals and text. The teacher then refines the slides using customizable design themes, producing a professional-looking presentation in minutes.
Pros:
Saves time by automating slide generation.
User-friendly interface for non-designers.
Wide variety of design themes and layouts.
Cons:
Requires clear inputs for the best results, and requires refinement and experimentation.
Limited ability to create more advanced designs.
Cost:
Free plan includes basic slide generation.
Paid plans start at $12/month, offering advanced layouts and additional customization options.
AI tools for content creation
Grammarly
Grammarly also provides tone adjustments and clarity suggestions, making it ideal for professionals, students, and marketers who need to follow specific writing styles.
Key uses:
Detecting and correcting grammatical errors in real-time.
Improving sentence clarity and overall readability.
Ensuring a consistent tone for professional or creative writing.
Detecting plagiarism in professional or academic works.
Sample user flow:
A marketing professional drafts a client pitch email in Gmail with Grammarly’s browser extension. Grammarly highlights errors and suggests alternatives to improve clarity and tone.
Before sending, the user performs a final check to make sure the email sounds professional and engaging. Confident in the polished email, they send it, confident with having a second set of “eyes” on their work to validate their writing choices.
Pros:
Integrates seamlessly with popular tools like Word and Google Docs.
Intuitive interface accessible to all skill levels.
Provides comprehensive insights on writing tone and engagement.
Cons:
Advanced features are restricted to the Premium plan.
Suggestions may lack contextual understanding for complex topics.
Suggestions may run counter to personal writing styles and artistic expression.
Cost:
Free plan: Basic grammar and spelling tools.
Premium plan: $12/month, including advanced style and tone checks.
Business plan: Starting at $15/user/month for team collaboration.
Jasper
It uses natural language processing to create engaging and search optimized content, ranging from blog posts and social media captions to ad copy. Jasper’s templates and customization features allows users to closely tailor their content to align with brand voice and target audience.
Key uses:
Generating high-quality, SEO-focused blog articles.
Crafting social media posts and email campaigns.
Creating ad copy tailored to specific audiences.
Developing personalized product descriptions for ecommerce.
Sample user flow:
A freelance writer uses Jasper’s "SEO Blog Post" template to create a 1,500-word article.
After inputting the topic and keywords, Jasper generates an outline and draft with optimized headings and recommends content for each section. The writer then adjusts the tone for brand consistency and fine-tunes the content so that it’s technically accurate. With Jasper, the writer writes the task in half the usual time while ensuring a high quality final product.
Pros:
Extensive library of templates for various content needs.
Adjustable tone settings for aligning with brand voice.
Fast, efficient generation of large-scale content.
Cons:
Subscription-based pricing can be costly for small businesses.
Requires detailed input for optimal results.
Cost:
Creator plan: $39/month for basic features.
Pro: $59/month for advanced capabilities and team collaboration.
Business plan: Custom pricing tailored to enterprise needs.
AI tools for small businesses
Dreamhouse AI Business Advisor (for management decisions)
Key uses:
Generating data-driven business growth plans.
Conducting market and competitor analysis.
Offering financial projections and budgeting advice.
Sample user flow:
A small retailer uses Dreamhouse AI to evaluate market trends and identify customer preferences. The tool suggests promotional strategies and provides a detailed forecast of potential sales growth, enabling the retailer to make informed decisions.
Pros:
Industry-specific insights tailored to small businesses.
User-friendly dashboard with actionable suggestions.
Reduces the need for external consultants.
Cons:
Limited scalability for larger operations.
Advanced features may require a premium plan.
Cost:
Custom pricing based on features and business size.
Zia by Zoho CRM (for customer relationship management)
Key uses:
Automating repetitive tasks like email responses and follow-ups.
Analyzing customer behavior for personalized marketing.
Predicting sales trends and suggesting next best actions.
Sample user flow:
A service business uses Zia to track customer inquiries and send automated follow-ups. Zia analyzes those customer interactions to suggest personalized offers, increasing engagement and conversion rates.
Pros:
Integrated within Zoho’s ecosystem, which includes a wide range of CRM, finance, HR, productivity, and marketing tools.
Powerful data-driven insights for CRM optimization.
Automates time-consuming tasks.
Cons:
Requires familiarity with Zoho CRM.
Advanced AI features limited to higher-tier plans.
Cost:
Included in Zoho CRM plans, starting at $14/month.
Upmetrics (for business planning)
Key uses:
Creating detailed business plans and financial projections.
Designing visually appealing pitch decks for investors.
Collaborating with team members on business planning.
Sample user flow:
A startup uses Upmetrics to draft a professional business plan, complete with financial projections and visual pitch decks. The tool simplifies the process and ensures the plan is investor-ready, helping secure initial funding.
Pros:
Easy-to-use interface with guided workflows.
Customizable templates for various industries.
Collaboration tools for team input.
Cons:
Limited integration with other platforms.
Some advanced templates require a premium subscription.
Cost:
Free plan for basic features.
Paid plans start at $7/month for advanced tools and templates.
AI tools for productivity
ChatGPT
It’s an AI-powered conversational assistant ideal for automating tasks like drafting emails, brainstorming ideas, and summarizing information, and creating simple automations to tackle routine and repetitive tasks. ChatGPT is a versatile productivity tool, offering natural language responses to user queries and requests.
Key uses:
Drafting emails, documents, and reports.
Generating creative ideas and solutions for challenges.
Summarizing lengthy texts or articles.
Providing research insights or quick explanations.
Creating simple automations for routine tasks.
Sample user flow:
A marketing writer creates a purpose-built GPT to analyze and summarize industry reports and other source material to help them write a new blog post. They upload PDFs of that source material to ChatGPT and ask it to summarize key points in those articles. With an article outline in hand, they use text prompts to query against those source materials to craft writer’s notes that are then used to write the final product.
Pros:
Quick and accurate content generation.
Flexible use across different applications.
Saves significant time on repetitive tasks.
Ability to quickly analyze and summarize lengthy documents.
Cons:
Requires clear prompts for optimal results.
Sometimes offer inaccurate or outdated suggestions.
Free version has usage limits.
Cost:
Free plan with basic features.
ChatGPT Plus: $20/month for faster response times and access to GPT-4.
Notion
Key uses:
Creating and managing team projects and workflows.
Drafting and summarizing meeting notes with AI.
Automating content generation for documents and wikis.
Organizing tasks and deadlines with AI-powered insights.
Sample user flow:
A team leader uses Notion to organize a product launch. They set up tasks, assign responsibilities, and use AI to draft meeting notes and generate content outlines, keeping the team aligned and efficient.
Pros:
Combines multiple tools into one platform.
Highly customizable for individual and team needs.
Integrates seamlessly with third-party tools.
Cons:
Requires time to master its features.
Advanced AI features are limited to higher-tier plans.
Cost:
Free plan for personal use.
Plus plan: $10/month per user for small teams.
Business plan: $15/month per user with advanced features.
Personal AI
Key Uses:
Organizing personal tasks and reminders.
Creating a searchable knowledge base of user-specific information.
Drafting responses or notes based on past interactions.
Managing schedules and to-do lists.
Sample user flow:
An entrepreneur uses Personal AI to organize their day. The assistant schedules meetings, drafts emails based on previous conversations, and provides quick summaries of key documents, helping them stay on track and productive.
Pros:
Learns from user behavior for personalized responses.
Centralized platform for managing tasks and data.
Enhances productivity with minimal input.
Cons:
Heavily reliant on user data to be effective.
Cost:
Free tier with basic features.
Premium plans starting at $10/month for advanced functionalities.
AI tools for for data analysts
Tableau
With an intuitive drag-and-drop interface, Tableau enables users to create interactive dashboards and share them with their co-workers, making it an essential tool for businesses of all sizes.
Key Uses:
Creating dynamic visualizations and dashboards.
Connecting to multiple data sources for real-time analysis.
Conducting predictive analytics and trend forecasting.
Sharing insights via cloud-based collaboration.
Sample user flow:
A data analyst integrates Tableau with their company’s CRM and sales data to create a dashboard for executives. By filtering real-time data, they provide actionable insights on key metrics like revenue, churn rates, and customer acquisition trends, simplifying decision-making processes.
Pros:
Extensive library of visualization options.
Connects to various data sources for seamless integration.
Supports real-time updates for live dashboards.
Native AI capabilities to quickly analyze raw data and generate actionable insights.
Cons:
Steep learning curve for beginners.
Licensing can be costly for small teams.
Cost:
Individual license: $70/month.
Team pricing varies based on users and features.
Coefficient
Key uses:
Connecting spreadsheets to live data sources like CRMs and databases.
Automating data refreshes for real-time updates.
Creating dashboards and reports directly within spreadsheets.
Streamlining repetitive tasks with templates and workflows.
Sample user flow:
A sales analyst uses Coefficient to link Google Sheets with Salesforce. The tool automates importing and updating sales data, eliminating manual downloads. The analyst builds a live dashboard for their team, allowing them to track sales performance effortlessly.
Pros:
Integrates seamlessly with Excel and Google Sheets.
Automates repetitive tasks for significant time savings.
Affordable and easy to implement.
Cons:
Limited to spreadsheet-based workflows.
Advanced customization may require technical expertise.
Cost:
Free plan for basic features.
Pro plan starts at $49/month for enhanced functionality.
AI tools for sales
Fathom
Key uses:
Transcribing and summarizing sales calls.
Identifying trends in customer preferences and objections.
Tracking sales rep performance and call outcomes.
Sample user flow:
A sales manager uses Fathom to analyze recorded calls. The tool highlights frequent objections and successful pitch elements, enabling the team to refine their sales scripts and improve close rates.
Pros:
Provides actionable insights into customer interactions.
Saves time by automating call summaries and analyses.
Integrates with popular sales platforms.
Cons:
May require training for optimal setup.
Limited offline functionalities.
Cost:
Custom pricing based on team size and feature requirements.
Chorus (now ZoomInfo)
Key uses:
Recording and analyzing customer calls and meetings.
Offering real-time coaching for sales reps.
Identifying deal risks and opportunities.
Sample user flow:
A sales leader uses Chorus to review key client meetings. The tool flags signs of risk, such as lack of next steps or weak engagement, allowing the team to proactively address these issues and secure deals.
Pros:
Comprehensive conversation analysis with actionable insights.
Real-time guidance for improving rep performance.
Helps identify trends across successful deals.
Cons:
High cost for small teams.
Requires integration with existing CRM systems.
Cost:
Pricing starts at $39/user/month; enterprise plans available for larger teams.
AI tools for research
Paperguide
Key uses:
Locating peer-reviewed articles and academic papers.
Generating summaries and extracting key insights.
Organizing citations and managing bibliographies.
Sample user flow:
A graduate student uses Paperguide to find and summarize articles for a thesis on renewable energy. The tool organizes citations and provides summaries of those sources, saving the student hours of manual work.
Pros:
Simplifies research workflows with AI-driven automation.
Supports citation management across multiple formats.
Easy-to-use interface for academic users.
Cons:
Limited functionality in the free plan.
Premium features may not suit casual users.
Cost:
Free basic plan.
Premium plan: Starting at $9/month for advanced tools and citation management.
Consensus
It leverages a database of over 200 million peer-reviewed papers, using natural language processing (NLP) to synthesize research findings and highlight scientific consensus on specific topics. Ideal for academics, students, and professionals, Consensus reduces the time spent sifting through articles, making research efficient and focused.
Key uses:
Synthesizing research findings with AI summarization.
Highlighting agreement levels with the Consensus Meter.
Customizing searches with advanced semantic filters.
Sample user flow:
As part of research for a paper, a student queries “Does mindfulness improve workplace productivity?” Consensus aggregates studies, provides a Consensus Meter visualization, and generates summaries to support the researcher’s conclusions in hours instead of weeks.
Pros:
Simplifies literature reviews with concise summaries.
Includes peer-reviewed, high-quality sources.
Saves significant time for researchers.
Cons:
Premium subscription required for full access.
Works best with Yes/No questions.
Cost:
Free plan with basic searches.
Premium: $8.99/month for unlimited summaries and advanced features.
AI tools for coding
GitHub Copilot
Key uses:
Autocompleting code and suggesting functions in real-time.
Generating boilerplate code for repetitive tasks.
Providing examples for less familiar coding languages or frameworks.
Sample user flow:
A software engineer working on a new web application uses GitHub Copilot to autocomplete repetitive boilerplate code for database queries. By interpreting the developer's comments, Copilot generates working code snippets, saving hours of manual effort and debugging.
Pros:
Supports a wide range of programming languages.
Integrated into integrated development environments (IDEs) like Visual Studio Code.
Learns from context to provide tailored suggestions.
Cons:
May generate code with errors or inefficient practices.
Dependency on an internet connection for full functionality.
Cost:
Free for students and open-source contributors.
Paid plans start at $10/month per user for professional developers.
Cursor
Key uses:
Generating code snippets and refactoring existing code.
Identifying and suggesting fixes for bugs in real time.
Providing detailed explanations for complex code blocks.
Sample user flow:
A data scientist uses Cursor to streamline Python script debugging. The assistant highlights inefficient loops and suggests optimized alternatives, improving both script performance and readability.
Pros:
Intuitive debugging and code optimization tools.
Provides explanations to improve understanding of complex code.
Lightweight and easy to integrate into workflows.
Cons:
Limited support for niche programming languages.
Advanced features may require a subscription.
Cost:
Free tier for basic features.
Premium plans start at $20/month for advanced capabilities.
AI tools for video editing
DaVinci Resolve
Key uses:
Automating color grading with AI-based enhancements.
Tracking objects and applying effects using smart motion tracking.
Transcribing and editing video content with AI-based speech recognition.
Sample user flow:
A videographer uses DaVinci Resolve’s AI tools to automate scene cuts and color grading for a documentary. The tool’s motion tracking ensures effects stay consistent, cutting down hours of manual editing.
Pros:
Robust AI tools for professional-grade editing.
Comprehensive suite of AI tools for color grading and effects.
Supports high-resolution video formats up to 8K.
Cons:
Requires powerful hardware for optimal performance.
Steep learning curve for new users.
Cost:
Free version available with core features.
Studio version: $295 for advanced functionalities
Goldcast Content Lab
It repurposes video content into new, multi-platform assets such as social posts, blogs, and email snippets. Using AI to automate and expedite video editing processes, it drastically reduces the time and cost associated with traditional content creation while maintaining high-quality, branded outputs.
Key uses:
Content transformation. Converts long-form videos into short clips, blog posts, and social media snippets.
Custom clip creation. AI identifies key moments and generates tailored clips.
AI search. Quickly finds specific moments in video archives using semantic search.
Sample user flow.
A marketing team uses Goldcast Content Lab to repurpose webinar recordings. The tool creates engaging social media posts and blog content from the video within minutes, reducing content turnaround time from weeks to hours.
Pros:
Multimodal outputs suitable for all marketing channels.
High-quality, branded results with minimal manual input.
Significant time savings for B2B teams.
Cons:
Limited to video-based content input.
Advanced branding features may require setup and refinement.
Cost:
Free plan: Limited to 1 hour of video processing per month.
Premium plans available with unlimited processing and enhanced features.
AI tools for graphic design
Canva
Key uses:
Designing marketing materials with customizable templates.
Enhancing photos with AI-powered tools.
Generating brand-specific designs using a consistent visual language.
Sample user flow:
A small business owner uses Canva to create a cohesive marketing campaign. They leverage the platform’s AI to resize graphics for social media platforms, ensuring consistency across all channels.
Pros:
Easy to use, with thousands of templates.
Integrated AI tools for quick design tasks.
Collaborative features for team projects.
Cons:
Advanced design tools may feel limiting to professional designers.
Some features require a premium subscription.
Cost:
Free version available.
Pro plan: $15/month.
Enterprise solutions available for larger teams.
Designs.AI
Key uses:
Generating logos and brand assets automatically.
Creating video content with AI-driven editing tools.
Designing banners and advertisements in multiple sizes.
Sample user flow:
A startup founder uses Designs.AI to create a logo and promotional banners. The tool’s AI generates designs that align with the founder’s brand vision in minutes, expediting the launch process.
Pros:
Highly efficient for quick-turnaround projects.
Simplifies complex design workflows.
Wide variety of templates and asset options.
Cons:
Limited customization compared to manual design tools.
Advanced features require a subscription.
Cost:
Pricing starts at $8 / month for a Lite version.
Pro features are available at $49 / month
AI tools for SEO
Surfer SEO
Key uses:
Generating content briefs with keyword suggestions.
Optimizing existing content for on-page SEO.
Analyzing SERP competitors to refine content strategies.
Sample user flow:
A content strategist uses SurferSEO to enhance an underperforming blog post. After uploading the existing article copy to the canvas, the tool suggests keywords, word count, and structural changes, leading to a better optimized article with a higher chance of ranking well in SERPs.
Pros:
Intuitive interface with actionable insights.
Integrates with tools like Google Docs for seamless editing.
Provides detailed competitor analysis.
Cons:
Advanced features may overwhelm beginners.
Limited features in the basic plan.
Cost:
Plans start at $99/month.
Ahrefs
Within this extensive platform, Ahrefs offers a handful of purpose-built AI tools to automate and extend SEO workflows and research to enhance productivity and improve research and planning.
Key uses:
Content planning and writing. The AI Content Helper identifies key topics to include in your content, helping you create more comprehensive and relevant material. It also scores your text in real-time to guide improvements.
Grading content quality. The AI Content Grader evaluates your topic coverage against top-performing pages, offering actionable suggestions to close content gaps and improve ranking potential.
Search indent identification. Ahrefs determines the dominant search intent for any SERP by categorizing traffic into intent buckets, providing clarity on how to target specific keywords.
AI keyword suggestions. Brainstorms seed keywords, identifies long-tail opportunities, and even provides accurate keyword translations for multilingual SEO campaigns.
Technical SEO auditing and fixes. AI-driven patches empower non-developers to resolve technical SEO issues identified during audits, simplifying site improvements and boosting performance.
Sample user flow:
A digital marketing agency uses Ahrefs to refine a client’s SEO blog strategy. Using the AI tools listed above, they identify content gaps and underperforming pages. They use Ahref’s keyword research tools and AI Content Helper to plan upgrades to existing content, and outlines for new content, helping to improve content clustering and performance.
Pros:
Comprehensive feature set beyond AI, covering all SEO needs.
Trusted data accuracy and competitive insights.
Suitable for businesses of all sizes, with scalable pricing.
Cons:
Higher cost compared to some competitors.
Learning curve for first-time users due to the extensive toolset.
Cost:
Lite: $29/month
Standard: $129/month
Advanced: $249/month
Enterprise: Custom pricing
AI tools for developers
Snappify
Key uses:
Creating visually engaging code snippets for presentations.
Sharing clean and styled code graphics on social platforms.
Annotating and customizing code visuals.
Sample user flow:
A developer uses Snappify to create polished visuals for a conference presentation. The tool styles the code snippets with annotations, making complex ideas easier to communicate.
Pros:
Easy to use, even for non-designers.
Customizable templates for diverse use cases.
Ideal for teaching or content creation.
Cons:
Limited use cases outside presentations and social sharing.
Some features locked behind premium plans.
Cost:
Free plan with basic features; pro plans start at $9/month.
Qodo (formerly CodiumAI)
Key uses:
Test generation. Automatically generates meaningful unit and component tests aligned with coverage goals.
AI-Powered code review. Suggests improvements, highlights vulnerabilities, and analyzes code behavior.
Bug detection. Identifies and recommends fixes for potential issues in real time.
Code documentation. Generates detailed documentation directly from code and comments
Sample user flow:
A development team integrates Qodo into their IDEs for a new software module. The tool identifies critical gaps in test coverage, generates automated tests, and highlights inefficiencies in the code. The team uses Qodo’s AI recommendations to streamline their pull request process, ensuring high-quality code delivery.
Pros:
Enhances code quality and reduces bugs.
Automates time-intensive testing and reviews.
Privacy-focused with SOC2 Type II certification.
Cons:
Advanced features may require training.
Limited functionality for unsupported IDEs.
Cost:
Developer Plan: Free for individuals.
Team Plan: $19/user/month, includes collaboration tools.
Enterprise Plan: Custom pricing for large organizations.
AI tools for social media management
Buffer
Key uses:
Scheduling and publishing posts across platforms.
Analyzing post performance with AI-driven insights.
Managing engagement through a unified inbox.
Sample user flow:
A small business uses Buffer to schedule posts for a product launch. The tool’s built-in analytics help identify the best times to post, boosting engagement and visibility.
Pros:
User-friendly interface with robust scheduling tools.
Integrates with major social media platforms.
Actionable analytics to refine strategies.
Cons:
Advanced analytics features require a higher-tier plan.
Limited customization in lower-tier plans.
Cost:
Free plan available; premium plans start at $5/month per channel.
Ocoya
Key uses:
Generating AI-powered captions and post ideas.
Designing graphics with customizable templates.
Automating scheduling for multiple platforms.
Sample user flow:
A marketing team uses Ocoya to create branded graphics and captions for a campaign. The AI generates engaging text, while the scheduling tool ensures timely posting.
Pros:
Combines content creation and scheduling in one tool.
Intuitive design templates and AI writing.
Saves time with automated workflows.
Cons:
Some features require fine-tuning for branding consistency.
Limited analytics compared to competitors.
Cost:
Free basic plan; pro plans start at $15/month.
AI tools for project management
Asana
Key uses:
Managing tasks and deadlines with AI recommendations.
Tracking project progress and identifying bottlenecks.
Automating updates and notifications for team alignment.
Sample user flow:
A product team uses Asana’s AI to prioritize tasks based on deadlines and dependencies. The tool identifies potential delays and suggests adjustments, keeping the project on track and improving collaboration.
Pros:
Intuitive interface suitable for teams of all sizes.
Automates routine project management tasks.
Integrates with popular tools like Slack and Google Workspace.
Cons:
Advanced features require premium plans.
May be overwhelming for new users.
Cost:
Free for individuals and small teams.
Premium plans start at $10.99/user/month.
Clickup
Key uses:
Automating task creation and assignment.
Drafting and editing task descriptions with AI.
Generating progress insights and reports.
Sample user flow:
A marketing agency uses ClickUp’s AI to assign tasks based on team members’ workloads and deadlines. The tool also generates weekly progress summaries, helping the team stay aligned on goals.
Pros:
Highly customizable for diverse use cases.
AI-powered writing tools for task descriptions.
Unified workspace for projects, documents, and communication.
Cons:
Steep learning curve for new users.
Some AI features require higher-tier subscriptions.
Cost:
Free for basic use.
Paid plans start at $7/user/month.
AI tools for writing
Copy.AI
Key uses:
Crafting marketing copy, blog posts, and social media captions.
Generating search optimized content.
Editing and refining drafts with AI suggestions.
Sample user flow:
A small business uses Copy.ai to draft a promotional email for a new product launch. The AI generates engaging copy tailored to the business’s target audience, saving hours of manual writing.
Pros:
User-friendly interface with pre-built templates.
Supports various content types and tones.
Reduces time spent on content creation.
Cons:
May require manual tweaking for specific industries.
Advanced features restricted to premium plans.
Cost:
Free plan available.
Pro plan starts at $49/month.
Sudowrite
The platform is designed to facilitate creativity and streamline the writing process with tools for brainstorming, character development, and plot structuring. Whether you're crafting a novel, screenplay, or short story, Sudowrite serves as a nonjudgmental writing partner to guide you from idea to final draft.
Key uses:
Brainstorming: Generates creative ideas for characters, settings, and plots.
Story engine: Structures stories by outlining chapters, character arcs, and key events.
Rewrite and describe: Paraphrases existing text and adds vivid sensory descriptions.
Feedback: Provides AI-driven suggestions for improving story flow and character development.
Sample user flow:
An aspiring novelist struggles to complete their book’s climax. Using Sudowrite’s "Write" feature, they input the existing scene and receive several AI-generated options to move the story forward. The "Describe" tool enriches their scene with sensory details, bringing it to life.
Pros:
Tailored specifically for fiction writing.
Easy-to-use interface for brainstorming and creative support.
Google Docs extension for seamless integration.
Cons:
May produce clichéd or inconsistent content.
Requires manual tweaking for alignment with creative vision.
Cost:
Hobby Plan: $10/month for up to 225,000 words.
Professional Plan: $22/month for 450,000 words.
Max Plan: $44/month for 1,000,000 words.
AI transcription apps and meeting assistants
Otter.ai
This AI tool is ideal for meetings, lectures, and interviews, offering features like automated summaries and keyword highlights.
Key uses:
Transcribing meetings and interviews in real time.
Generating summaries and extracting key points.
Organizing and sharing notes with collaborators.
Sample user flow:
A project manager uses Otter.ai to transcribe a team meeting. The tool generates a detailed summary and highlights action items, saving hours of manual note-taking, and ensuring all important takeaways from the meeting are captured.
Pros:
High accuracy in transcription.
Easy sharing and collaboration features.
Supports multiple languages.
Ability to upload and transcribe video and audio files.
Cons:
Limited features in the free plan.
Requires a stable internet connection for live transcription.
Cost:
Free plan available.
Paid plans start at $8.33/month.
Fireflies
Key uses:
Recording and transcribing meetings automatically.
Summarizing key discussion points and decisions.
Creating searchable archives of meeting notes.
Sample user flow:
A sales team uses Fireflies.ai to transcribe and summarize client calls. The tool identifies key points and follow-up actions, ensuring the team stays organized and aligned.
Pros:
Integrates with tools like Zoom and Microsoft Teams.
Provides accurate transcription and searchable archives.
Saves time on manual note-taking.
Cons:
Requires careful editing for complex discussions.
Premium features can be costly for small teams.
Cost:
Free plan available.
Paid plans start at $10/user/month.
AI app scheduling assistants
Clockwise
Key uses:
Creating uninterrupted focus time by reorganizing meetings.
Automating meeting rescheduling based on participant availability.
Tracking and managing workload balance for teams.
Sample user flow:
A product manager uses Clockwise to allocate focus time during a critical project phase. The tool shifts non-urgent meetings and creates uninterrupted blocks for deep work, improving efficiency without manual adjustments.
Pros:
Seamless integration with Google Calendar.
Dynamic scheduling to minimize conflicts.
Promotes work-life balance with time-saving features.
Cons:
Limited features in the free plan.
Not compatible with all calendar systems.
Cost:
Free plan available.
Pro plan: $6.75/user/month.
Reclaim
Key Uses:
Auto-scheduling tasks based on priorities and deadlines.
Protecting personal time by creating smart boundaries.
Balancing meeting loads with task-focused work hours.
Sample user flow:
A software engineer uses Reclaim to schedule project tasks alongside team meetings. The tool automatically reschedules non-urgent tasks when deadlines shift, ensuring critical work remains on track.
Pros:
Customizable scheduling rules.
Protects personal and focus time effectively.
Works well for balancing multiple commitments.
Cons:
Some advanced features require manual configuration.
Limited support for external integrations.
Cost:
Free tier available.
Paid plans start at $8/month.
Accelerating your productivity like never before with AI
Whew! That was a lot. All that reading begs the question: what next? How do we pierce the surface of such an enormous number of AI tools and possible use cases?
We recommend starting with a specific task or problem you need help with. AI tools can do a lot, but at the end of the day they’re only tools. You need to find the right one for your specific needs and habits. Start there, and then work backwards to find the right AI tool that solves that specific need.
The world of AI is huge and ever-growing. Keep an open mind, focus your attention to the most relevant and impactful tools, and start experimenting. You’ll be amazed at just how much you can do with these tools.
Brendan McConnellI write about ecommerce photography and image editing tips.
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