AI photo editingHow to change the background color in Instagram Stories
How to change the background color in Instagram Stories
Instagram Stories have become almost synonymous with social media in recent years. Of the two billion monthly active users on Instagram, more than 500 million say they post Stories to their feed daily. Brands, celebrities, influencers, and individuals all use Stories to share news and updates to their followers.
The possibilities on Instagram Stories are virtually endless, which requires the platform to have a great deal of flexibility for editing and enhancing images and videos. Backgrounds play a big role in that flexibility. Users want flexibility to use different colors, images, and even dynamic backgrounds to enhance their images and videos.
In this blog post you will learn:
Instagram Stories provides a versatile platform for sharing content, attracting over 500 million daily users, where backgrounds play a crucial role in enhancing creativity and engagement.
Users can customize background colors in Instagram Stories by using built-in tools to add solid colors, and gradients, or even upload unique images.
For more advanced customization, users can employ external editors like Photoroom, offering pre-built templates, background removal, and generative AI options to create and upload pre-designed images directly into Instagram Stories, providing greater control and alignment with brand aesthetics.
Personalize your story’s background color
There are multiple ways to change the background color of your Instagram Story. Let’s start with how to add a solid background color to your media.
First, add new media to your story using the instructions listed above. Then, follow these instructions.
Click “...” in the top right corner of the screen and select “Draw”
Select the Pen option
Select your desired color either using the eyedropper color to pull a specific hue from your media, or choose one from the default color options
Tap the Pen tool
Press and hold in the middle of the screen. After a few seconds, the entire screen will fill with the color you chose, in front of your image or video
Tap the eraser icon. Use the slider on the left side of the screen to increase or decrease the size of the eraser brush
Drag your finger across the screen to wipe away the color that’s covering your image or video (kind of like a scratch ticket)
If you make a mistake, use the Undo button at the top of the screen
This technique can be used to give you a black Instagram Stories background, or any other color you choose, and an interesting DIY aesthetic for your image.
Instagram also gives you options to add gradient colors to the background of your Stories. To do this, use the built-in Create tool, which offers pre-made templates and Instagram Stories colors that you can use to add some personality to your images. Here’s how to take advantage of that feature.
Tap the “+” sign at the bottom of your screen
Tap “Story”
Tap “Aa Create” on the left side of the screen
This will automatically add a color gradient to the story’s background
Tap the small circle in the bottom right on the screen to toggle through background options
When you’ve found the one you like, click the “Photo” card in the top left to add an image from your camera reel
Adjust the size and positioning of that image to fit your needs
PRO TIP: If you want more gradient color options for your background, save an image of a color gradient to your camera roll and import it into your story as a new background color
Incorporate photos as backgrounds
For more personalized branding or promotion, the solid or gradient colors that Instagram offers may not be what you need. In these cases, you can upload unique images to Instagram Stories and use those as your background images.
To do so, follow these steps:
Tap the “+” sign at the bottom of the screen
Swipe up to access your camera reel
Upload a background image that you’ve saved onto your phone or desktop
The image will fill the canvas of your story
Use the Stickers function to add additional content on top of the background image, as outlined in the previous section
Tip: For the best results, you’ll need to upload the background image with the correct sizing for Instagram Stories. That’s 1080px x 566px. We recommend saving that spec somewhere so you don’t forget.
Infuse your Stories with brand colors for consistency
Companies that use Instagram Stories to promote their business and share content need to be able to incorporate their brand colors into posts. Instagram gives social media managers an easy way to do this using the Stickers and Eyedropper tools.
Here’s how to ensure your Instagram Stories are on brand:
Take a screenshot of your branded colors and save it to your camera roll
Make a new story and use the Sticker feature to import the screenshot of your branded colors as an image
Select the “Draw” icon in the top right corner of the screen and select the Eyedropper tool
Hover the eyedropper tool over your brand colors sticker to select the desired color
Use the Pen tool (press and hold) to fill the screen with your brand color
Delete the screenshot sticker by tapping it, holding, and dragging it to the “Delete” area at the bottom of the screen
Upload a new image, text, GIF, or whatever other element you want on top of the background color
Make your life easier with external editors and templates
While Instagram Stories offers a range of options to change background colors, it’s not also perfect. Sometimes, you need an extra level of customization to create the perfect image. An alternative to these in-app techniques is to use an external editor like Photoroom and pre-built templates to create and upload pre-designed images directly into your Instagram Stories.
This is the perfect option for marketers and designers who want greater control over their content. It extends what’s possible with Instagram and allows you to more closely align your images and videos with your brand.
Photoroom offers a huge range of pre-built templates, background images, and generative AI options to help you quickly edit and enhance your photos for Instagram Stories.
Here’s how it works.
Upload an image into the Photoroom mobile or desktop app
The app will automatically run the image through a background remover, giving you the option to replace it with a pre-built template or to use generative AI to create a completely new background
Select “Instant Backgrounds” to access dozens of pre-built and dynamically created background templates. Alternatively, select a solid color for your background.
Once a background is selected, click the “Image Resizer” tool and choose “Instagram Story”. Photoroom will automatically resize the image to meet Instagram’s specifications.
Once you’ve finished editing your photo, save the image to your device and upload it directly into Instagram Stories.
We’ve focused on images so far in this post, but Instagram Stories is just as (if not more) popular for videos. Changing video backgrounds is tricky, but it is possible thanks to the availability of green screen tools within the application.
With green screens, you can record through either the front or back cameras on your phone and dynamically replace the background with an image of your choice as you film. This is great for creating branded videos or adding a layer of creativity and fun to your reels.
Here’s how to add a dynamic video background via green screen:
Tap the “+” sign at the bottom of the screen
Scroll over to “Story”
Swipe through the different effects to the right of the white circle at the bottom of your screen until you find the magnifying glass icon
Tap that and type “green screen” into the search bar. A bunch of green screen tools will pop up. Choose the one you want to use.
A dynamic green screen background will be added to your story with your camera video appearing in front of it.
Use an out-of-the-box image from the application for your background, or select “Add Media” to upload an image from your camera reel
Record a video over the green screen video and add it to your Stories feed
Background color in Instagram FAQs
How can Instagram Stories' background customization options contribute to enhancing engagement with followers?
Instagram Stories' background customization options enable users to create visually appealing and brand-aligned content, capturing followers' attention and encouraging interaction through creative storytelling.
Why might businesses find it essential to incorporate their brand colors into Instagram Stories?
Incorporating brand colors into Instagram Stories helps businesses maintain brand consistency across their social media presence, reinforcing brand identity and fostering brand recognition among followers.
What advantages do external editors like Photoroom offer for enhancing Instagram Stories content?
External editors like Photoroom provide advanced editing features, including background removal, pre-built templates, and generative AI options, enabling users to create professional-looking and visually engaging content that stands out on Instagram Stories.
How Instagram Stories work
Instagram Stories lets you upload photos or videos to your profile in a slide-show format, either via your camera roll or through your in-app camera. Story content is separate from the traditional Instagram feed and disappears after 24 hours.
After selecting the media you want to upload, you can add text, GIFs, polls, stickers, and other elements to the image or video.
