Brand assets
The logo
Our logo pairs the symbol with the Photoroom wordmark. It's the clearest, most complete expression of who we are, so use it as the default across most applications and always give it room to breathe. Keep the lockup intact and never redraw, recolour, or rearrange the parts that make it ours.
Overview


Do's and don'ts

DON’T outline the logo

DON’T rotate the logo

DON’T add shadows or effects

DON’T change the proportions

DON’T use the wordmark by itself

DON’T use the tile by itself

DON’T place the logo over a busy image

DO use white or black logo only

DO add clear space around the logo
The symbol
The symbol is our most recognisable asset. The gradient "R" stands on its own when space is tight or the wordmark would feel redundant. Treat it as a fixed shape, keep the colours, proportions, and offset exactly as drawn, and never flatten it to black and white.
Overview


Do's and don'ts

DON’T change the colors

DON’T use in black and white

DON’T change the proportions

DON’T add an outline

DO round corners when appropriate

DO use a circular shape when appropriate


