Recolor - Photoroom

Recolor clothing and product photos in seconds

Instantly change the color of clothing and products using AI. Upload a photo, choose a color, describe the item you want to recolor and generate ready-to-use visuals for e‑commerce, campaigns, and marketplaces.

Choose your plan

Editors' Choice

300+ million downloads

Change clothing colors without reshoots

From reshoots to recolors

Every clothing and product color variation means new photos. For clothing brands, this turns simple catalog updates into expensive, slow reshoots. Seasonal drops, restocks, and color testing become bottlenecks. Photoroom's Recolor lets you transform a single product photo into multiple color variants using conversational AI. Upload your image, describe what you want to achieve, and generate realistic results without touching a studio. Start with a clean cut or an untouched product photo, then use Recolor to create every colorway from one original shoot. One image becomes an entire collection.

Choose your plan

Accurate colors for clothing, not flat overlays

Most recoloring tools flatten textures. Fabrics lose depth, shadows disappear, and the result looks artificial. This is especially obvious on clothing, where material and folds matter. Recolor understands garments, textures, and light. The AI preserves fabric detail, stitching, folds, and natural shading so the new color looks like it was photographed, not painted. Combined with AI Shadows, Recolor keeps clothing images consistent across your catalog. Every product looks like it belongs to the same brand, regardless of color.

Choose your plan

Faster launches and color testing at scale

Testing new colors usually means waiting. Waiting for samples, photos, approvals, and updates. This slows down launches and makes it risky to experiment. With our AI color changer, you can test colorways before committing. Generate visuals for lookbooks, PDPs, ads, or social posts in minutes and validate demand early. Recolor fits naturally into an AI-first product photography flow. Instead of waiting for new assets, you can use AI to iterate visually and make decisions earlier, using realistic product images that still reflect fabric and structure.

Choose your plan

One workflow for consistent product visuals

E‑commerce teams need the same clothing image to perform across PDPs, marketplaces, and ads. But every channel has different requirements, and recoloring often means recreating assets or accepting inconsistencies. Recolor lets you adapt clothing images to different color variants while keeping a consistent, high-quality look. Used alongside Background Remover and image optimization tools, Recolor supports a unified AI product photography workflow for e‑commerce. One clean product image becomes multiple channel-ready visuals, all aligned in lighting, framing, and realism.

Choose your plan

Switch once. Save hours.

Photoroom delivers studio-quality images in seconds — without the guesswork or extra tools.

Free

Kick-start your creativity with essential AI tools to create stunning visuals, ideal for solo creators and small teams.

Choose your plan

Pro

Perfect for resellers and solopreneurs who need pro-quality visuals to create polished listings that stand out.

Choose your plan

Max

Great for small brands ready to grow with consistent, studio-level imagery that converts browsers into buyers and boosts sales.

Choose your plan

Enterprise

Built for established operations with complex needs, custom integrations, and teams that require enterprise-grade reliability and control.

Smart tools to do more with your photos

From AI backgrounds to instant shadows, Photoroom’s lineup helps you edit, design, and stand out — no design experience required.

AI Upscale

Get better quality images by enhancing the resolution of your photos and add creativity.

Photo enhancer

Improve your photos with AI to bring your visuals to life.

AI Expand

Repurpose your photo material or recover objects outside the frame layout.

Magic Retouch

Remove unwanted people or objects in your image with one swipe.

Background remover

Remove the background of your image automatically.

AI Backgrounds

Generate realistic AI backgrounds in less than a second.

Black & white background

Transform any background to captivating black and white.

Transparent background

Remove the background of your photo and change the background to transparent.

Change background color

Remove the background of your image and add any color.

Add background

Choose a unique background from our gallery or upload your own.

Blur background

Blur the background of your image automatically.

White background

Add a white background and transform your photos.

Black background

Add a striking black background to your photos.

Batch Mode

Save time by editing your images in batch.

Instant shadows

Use the power of AI to generate realistic, studio-quality shadows instantly.

Image brightener

Create a focal point in the composition using our image brightener.

Change color

Change the color of your images in seconds.

Create quote visuals

Generate memorables quotes in minutes with AI.

Create text visuals

Create your personalized text with our AI-powered text maker.

Create an icon

Create your personalized icon with our AI-powered icon generator.

Use virtual model

Create realistic product images with virtual models

Create a logo

Unlimited designs, powered by AI. Generate the perfect logo in minutes.

WhatsApp sticker creator

Create personalised and creative stickers for WhatsApp to share.

Customize your background

Explore how to create custom backgrounds for your products.

People love Photoroom

Whether you're selling on Etsy or launching campaigns at scale, Photoroom is your partner to create visuals that drive sales.

Customer story

“I track my email marketing platforms. When I send out my SMS/email marketing with images from Photoroom, I get up to 200% more sales.”

Sarah Hoorfar

Founder at Cowgirl Clutch.

Customer story

“I use Photoroom to edit my photos. It is great because it has the option to bulk edit photos quickly.”

Ashley Peek

A top seller on Poshmark and eBay

Customer story

“Photoroom is a huge time saver for me. It allows me to have much more freedom and gives me back precious time I need to go make and sell more candles. I just LOVE it.”

Nick Hawkins

Founder, The 1994 Candle Co

Frequently asked questions

How do I get started?

Download the Photoroom app on your mobile device from the Apple App Store or Google Play Store. Alternatively, if you prefer editing photos on a desktop, you can sign in to the Photoroom Web App

What is included in the Free plan?

The Free plan includes 250 exports/month when using Background Remover, Retouch, Templates, and limited access to AI features — a taste of Photoroom’s AI power.

What is included in the Pro plan?

The Pro plan unlocks all AI features, full access to templates, Batch Mode, and higher export limits — ideal for resellers and solopreneurs creating product listings and some marketing content.

What is included in the Max plan?

The Max plan gives you everything in Pro, plus access to our most advanced AI models and the highest export limits — perfect for small businesses and power users who need top-quality visuals at scale.

What payment methods do you accept?

You can exclusively use your credit card for payments on desktop. However, on the mobile app, payments are processed through the payment method you've established on either the Apple App Store or Google Play Store.

Will I be charged VAT/GST?

No, VAT/GST is already included.

How do I cancel my Photoroom subscription or trial?

Go to your account settings in the app and click on “Manage Subscriptions”. You can cancel your subscription (Pro, API) with one click.

Can I upgrade or downgrade my subscription?

Navigate to your account settings within the app and select 'Manage Subscriptions.' From there, you can modify your subscription.

What is your refund policy?

We refund customers up to one week after their purchase. Depending on the platform you initially used to subscribe, you'll get a different way to request a refund. Please find all the information in our guide on “How to get a refund”.